Jennifer Farmer is a highly accomplished marketing executive with over 15 years of experience in driving growth for technology companies, from dynamic startups to established Fortune 500 enterprises. She possesses a deep expertise in digital marketing strategy, brand development, product marketing, and go-to-market execution. Jennifer is known for her data-driven approach, innovative thinking, and her ability to build and lead high-performing, collaborative teams. She is passionate about leveraging customer insights to create compelling narratives and experiences that resonate with target audiences and deliver measurable business results. Jennifer is a strong advocate for mentorship and diversity in the tech industry.
Jennifer Farmer's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully led a global rebranding initiative for a major SaaS company, resulting in a 25% increase in brand recall and a 15% uplift in qualified leads within the first year.
Received the 'Product Launch Excellence Award' for orchestrating the go-to-market strategy for three flagship products, exceeding revenue targets by an average of 30% in their first six months.
Recognized as one of the 'Top 50 Women in Tech Marketing' by MarTech Today for her innovative contributions to digital marketing strategies and leadership in the field.
Grew a startup's marketing department from 3 to 25 members, implementing scalable processes and a data-centric culture that supported a 300% revenue growth over three years.
Florida Atlantic University
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Valuedynamx, a business of Collinson, helps leading airlines, financial institutions, and hotel groups worldwide generate more revenue, loyalty, and engagement with their customers. They provide a full suite of loyalty commerce solutions, personalized offer platforms, and reward programs designed to create more meaningful interactions between brands and consumers.
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