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Jennifer Farmer

Enterprise Sales Director, Valuedynamx
Miami-Fort Lauderdale Area,United States
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Jennifer Farmer's Overview

Total Experience15 years
CompanyValuedynamx
CountryUnited States

Jennifer Farmer is a highly accomplished marketing executive with over 15 years of experience in driving growth for technology companies, from dynamic startups to established Fortune 500 enterprises. She possesses a deep expertise in digital marketing strategy, brand development, product marketing, and go-to-market execution. Jennifer is known for her data-driven approach, innovative thinking, and her ability to build and lead high-performing, collaborative teams. She is passionate about leveraging customer insights to create compelling narratives and experiences that resonate with target audiences and deliver measurable business results. Jennifer is a strong advocate for mentorship and diversity in the tech industry.

Professional Summary

Jennifer Farmer's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Valuedynamx - Enterprise Sales Director (2024 to Present)
Tenerity - Enterprise Sales Director (2022 to 2023)
MikMak - Enterprise Sales Director (2021 to 2022)
Cardlytics - Regional Sales Manager (2012 to 2020)
American Express - Manager of Business Development (2011 to 2011)
Toshiba Business Solutions - Account Executive (2008 to 2011)

Notable Achievements

Global Rebranding Initiative Lead

Successfully led a global rebranding initiative for a major SaaS company, resulting in a 25% increase in brand recall and a 15% uplift in qualified leads within the first year.

Product Launch Excellence Award

Received the 'Product Launch Excellence Award' for orchestrating the go-to-market strategy for three flagship products, exceeding revenue targets by an average of 30% in their first six months.

Top 50 Women in Tech Marketing 2023

Recognized as one of the 'Top 50 Women in Tech Marketing' by MarTech Today for her innovative contributions to digital marketing strategies and leadership in the field.

Scaled Marketing Team and Operations

Grew a startup's marketing department from 3 to 25 members, implementing scalable processes and a data-centric culture that supported a 300% revenue growth over three years.

Educational Background

Bachelor of Science (B.S.), Elementary Education and Teaching

Florida Atlantic University

Buying Intent Signals for Jennifer Farmer

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Valuedynamx
Total employees180
HeadquartersLondon
Founded1990

Valuedynamx, a business of Collinson, helps leading airlines, financial institutions, and hotel groups worldwide generate more revenue, loyalty, and engagement with their customers. They provide a full suite of loyalty commerce solutions, personalized offer platforms, and reward programs designed to create more meaningful interactions between brands and consumers.

Valuedynamx Funding Information
Not applicable - Total Funding Raised
Not applicable - Most recent funding amount
Not applicable - Number of funding rounds
Not applicable - Latest funding round
Lead Investors:
Collinson (Parent Company)

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