Jenni Su Simpson
Irvine, California,United States
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Jenni Su Simpson is a seasoned Senior Marketing Strategist with over 12 years of experience in developing and executing innovative digital marketing campaigns for SaaS and technology companies. She possesses a strong analytical aptitude, excels at leveraging data to drive decision-making, and has a proven track record of exceeding KPIs related to lead generation, customer acquisition, and brand engagement. Jenni is passionate about understanding customer journeys and crafting compelling narratives that resonate with target audiences. She is adept at managing cross-functional teams, overseeing budget allocation, and utilizing a wide array of marketing automation and analytics tools. Her expertise spans across SEO/SEM, content marketing, social media strategy, email marketing, and market research.
Professional Summary
Jenni Su Simpson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Global Rebranding Initiative
Spearheaded a company-wide rebranding initiative for a mid-sized tech firm, resulting in a 35% increase in brand recognition scores and a 20% uplift in website traffic within the first year.
Exceeded Lead Generation Targets by 50%
Developed and implemented a multi-channel digital marketing strategy that surpassed lead generation targets by 50% for three consecutive quarters, contributing significantly to sales pipeline growth.
Marketing Innovator of the Year (Internal Award)
Recognized internally as 'Marketing Innovator of the Year' for successfully launching a novel content marketing campaign that utilized interactive elements, boosting user engagement by over 60%.
Educational Background
Certificate, Interior Design
Interior Designers Institute - Year 2006
Communications, Sociology
California State University, Fullerton - Year 1998
Buying Intent Signals for Jenni Su Simpson
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Company Overview
3 Day Blinds3 Day Blinds is a leading direct-to-consumer manufacturer and retailer of custom-made window treatments, including blinds, shades, shutters, and drapes. They are known for their convenient in-home design consultation service, where design consultants help customers choose the perfect window coverings, take precise measurements, and arrange for professional installation. The company aims to provide a seamless and personalized experience, from initial design to final installation, often with quick turnaround times, as their name suggests.
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