Jeff Pedowitz
Alpharetta, Georgia,United States
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Jeff Pedowitz is the President and CEO of The Pedowitz Group (TPG), a renowned B2B marketing consultancy he founded in 2007. He is widely recognized as a thought leader and pioneer in Revenue Marketing, helping organizations transform their marketing efforts from cost centers to revenue drivers. Jeff has a deep passion for connecting marketing investments to sales results and is a frequent speaker and author on topics related to demand generation, marketing operations, martech, and customer experience. He emphasizes a holistic approach to marketing, integrating strategy, technology, and process to achieve sustainable growth for his clients. Before founding TPG, Jeff held various senior marketing and sales leadership roles at companies like Compaq and Unisys.
Professional Summary
Jeff Pedowitz's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Founder & CEO of The Pedowitz Group
Established The Pedowitz Group in 2007, building it into a leading B2B marketing and Revenue Marketing consultancy helping global clients improve marketing performance and drive revenue.
Author of 'F#ck Content Marketing'
Authored the influential book 'F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships', challenging conventional content strategies and advocating for a customer-centric content experience.
Pioneer in Revenue Marketing
Championed and popularized the concept of Revenue Marketing, a transformative approach that aligns marketing directly with revenue generation and business outcomes.
Influential Leader in Sales Lead Management
Recognized multiple times as one of the '50 Most Influential People in Sales Lead Management' by the Sales Lead Management Association (SLMA) for his contributions to the field.
Frequent Industry Speaker and Contributor
Regularly speaks at major marketing conferences and contributes thought leadership articles to various industry publications, sharing insights on B2B marketing best practices.
Educational Background
B.S., Marketing
Penn State University - Year 1986
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Company Overview
The Pedowitz GroupThe Pedowitz Group (TPG) is a B2B marketing consultancy focused on helping companies improve their revenue generation through expertise in marketing technology (MarTech), demand generation, and marketing operations. They empower businesses to plan, build, and optimize their marketing and sales funnels for sustainable growth, often leveraging platforms like Marketo, Salesforce, and Adobe Experience Cloud.
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