Jeff Gregor
New York, New York,United States
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Jeff Gregor is a highly accomplished marketing executive with extensive experience in the media and entertainment industry. He is best known for his long and impactful tenure as the Chief Marketing Officer (CMO) for Turner Broadcasting System's entertainment and sports divisions, including TBS, TNT, Turner Classic Movies (TCM), Cartoon Network, Adult Swim, and Turner Sports. During his time at Turner, Gregor was responsible for spearheading innovative marketing strategies, brand development, creative advertising, and consumer engagement initiatives for some of television's most recognizable brands and successful original programming. His leadership helped drive audience growth, build strong brand identities, and navigate the rapidly evolving media landscape. He is recognized for his ability to blend creative vision with strategic business objectives, leading to numerous award-winning campaigns and successful franchise launches.
Professional Summary
Jeff Gregor's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Chief Marketing Officer at Turner Broadcasting
Led all marketing, branding, and creative services for Turner's entertainment networks (TBS, TNT, TCM, Cartoon Network, Adult Swim) and Turner Sports. Oversaw promotion for flagship shows, major sporting events, and network rebrands, significantly contributing to their market leadership and cultural relevance.
Adweek Media All-Star
Recognized by Adweek as a Media All-Star for his innovative and impactful contributions to the media and marketing industry, particularly for his work in transforming and elevating Turner's network brands.
Successful Launch and Marketing of Hit Original Series
Played a key role in the successful launch and sustained marketing of numerous critically acclaimed and commercially successful original series across TBS and TNT, such as 'The Closer,' 'Falling Skies,' 'Conan,' and 'Full Frontal with Samantha Bee,' establishing the networks as destinations for premium content.
Brand Revitalization and Positioning
Spearheaded major brand revitalization efforts for networks like TBS (shifting to a comedy-centric brand) and TNT (focusing on premium drama), resulting in clearer market positioning and increased viewer affinity.
Integration of Digital and Social Media Marketing
Championed the integration of digital and social media strategies into overall marketing campaigns, enhancing fan engagement, extending brand reach, and adapting to new media consumption habits.
Educational Background
Bachelor's degree, Advertising
The University of Georgia - Year 2011
St. Pius X Catholic High School - Year 2008
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Company Overview
SpotterSpotter provides non-dilutive growth capital to YouTube creators by licensing their existing video content. This allows creators to access funding for scaling their channels, investing in production, or diversifying their revenue streams, without giving up equity. They also offer data insights to help creators optimize their content strategy and maximize their earning potential.
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