Jeff Gerstel
New York, New York,United States
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Jeff Gerstel is a highly experienced executive leader with a strong background in scaling direct-to-consumer (D2C) and e-commerce businesses. He currently serves as the Chief Executive Officer of True Classic, a rapidly growing men's apparel brand. Prior to True Classic, Jeff held key leadership positions, including President & COO at Perch, a technology-driven e-commerce company acquiring and operating Amazon FBA and D2C brands. He also served as CEO of Goby, a D2C oral care company, and held significant roles at Crescent Brands, Groupon, and Yahoo, demonstrating a consistent track record in driving growth, operational excellence, and strategic development in dynamic market environments. Jeff's expertise spans general management, operations, marketing, and strategy within the consumer goods and tech industries.
Professional Summary
Jeff Gerstel's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
CEO Driving Growth at True Classic
Currently leading True Classic as CEO, focusing on scaling the direct-to-consumer men's apparel brand, expanding its market presence, and enhancing operational efficiencies to continue its rapid growth trajectory.
Key Leadership in E-commerce Aggregation (Perch)
As President & COO of Perch, was instrumental in the company's rapid growth and operational scaling as a leading acquirer and operator of e-commerce brands, managing a diverse portfolio and driving integration strategies.
Turnaround and Growth Leadership (Goby)
As CEO of Goby, an electric toothbrush D2C company, Jeff successfully led the company's strategy, product development, and market expansion, significantly improving its market position and brand recognition.
Building High-Performance Teams
Throughout his career, Jeff has demonstrated a strong ability to build, mentor, and lead high-performing teams capable of executing complex strategies and achieving ambitious business objectives in competitive industries.
Educational Background
Bachelor’s Degree, Economics
Swarthmore College
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Company Overview
B&H Photo VideoB&H Photo Video is a leading American retailer of photography, video, audio, and electronics equipment. Known for its extensive inventory, knowledgeable staff, and strong customer service, it serves both professionals and consumers through its New York City superstore and comprehensive e-commerce website. It's a go-to destination for imaging and technology enthusiasts, offering a vast selection of cameras, lenses, lighting, computers, mobile devices, and professional audio/video gear.
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