Jeff Persin is an accomplished engineering leader with extensive experience in building and scaling software products and teams at prominent technology companies. He currently serves as a Director of Engineering at X (formerly Twitter), leading efforts in core product experiences. Prior to X, Jeff held significant engineering management roles at Block (Square) for Cash App, Pinterest where he led teams for Home Feed, Search, and Discovery, and Google, where he worked as a Software Engineer on Google Search. His expertise spans across consumer-facing products, large-scale distributed systems, search and recommendation technologies, and fostering high-performing engineering cultures. Jeff is passionate about leveraging technology to solve complex problems and deliver impactful user experiences.
Jeff Persin's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Currently Director of Engineering at X, leading teams focused on core product experiences and infrastructure, driving innovation and stability for millions of users globally.
As an Engineering Manager at Block, he led and grew engineering teams for Cash App, contributing to the platform's expansion and the development of key financial features.
Served as a Senior Engineering Manager at Pinterest, leading multiple teams responsible for Home Feed, Search, and Discovery, significantly improving content relevance and user engagement through machine learning and system optimizations.
Worked as a Software Engineer at Google, contributing to the development and improvement of core components within Google Search, one of the world's most complex and widely used software systems.
Demonstrated ability to build, mentor, and lead high-performing engineering teams across various organizations, fostering environments of growth and innovation.
Northwestern University
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Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides comprehensive financial solutions to approximately 69 million consumer and small business clients through a variety of channels, including a strong digital presence and a network of financial centers and ATMs across the United States.
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