highperformr logo

Jeff Morris

Chief Executive Officer, Vertical Supply Group
Greensboro, North Carolina,United States
Find Jeff Morris's Email
Find Jeff Morris’s Phone

Jeff Morris's Overview

Total Experience18 years
CompanyVertical Supply Group
CountryUnited States

Jeff Morris is a highly respected venture capitalist and product leader, best known as the founder and Managing Partner of Chapter One, an early-stage venture capital firm. Chapter One focuses on investing in product-led companies, particularly in consumer technology, future of work, and increasingly, AI. Prior to founding Chapter One in 2017, Jeff made significant contributions as the VP of Product, Revenue at Tinder, where he played a pivotal role in the app's monetization strategy and global growth. His deep expertise in product strategy, user experience, and market development makes him a sought-after advisor and investor in the tech community. He is passionate about helping founders build iconic companies and often shares his insights on product development, venture capital, and the startup ecosystem.

Professional Summary

Jeff Morris's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Vertical Supply Group - Chief Executive Officer (2023 to Present)
Milliken & Company - Senior Vice President (2015 to 2023)
Honeywell Safety Products - VP/GM - Honeywell First Responder Products (2011 to 2015)
Norcross Safety Products - Salisbury - GM/President - Salisbury Electrical Safety Products (2007 to 2009)

Notable Achievements

Founder & Managing Partner, Chapter One

Established Chapter One in 2017, an influential early-stage venture capital firm backing innovative product-led companies. The firm has raised multiple funds and invested in notable startups, focusing on areas like consumer tech, SaaS, and AI.

Key Leadership Role at Tinder

Served as VP of Product, Revenue at Tinder, where he led the product strategy for monetization. He was instrumental in launching features like Tinder Gold, significantly contributing to its revenue growth and establishing it as one of the highest-grossing apps.

Recognized Product Innovator

Known for his keen eye for product development and user experience, helping startups refine their offerings and achieve product-market fit. His insights are valued by founders and the broader tech community.

Thought Leader and Content Creator

Actively shares his knowledge and perspectives on product management, venture capital, and entrepreneurship through his writings, podcasts, and social media, contributing to the education of founders and product builders.

Educational Background

Master of Business Administration (M.B.A.)

Keller Graduate School of Management of DeVry University - Year 1996

Bachelor of Science (B.S.), Business Administration and Management, General

Marquette University - Year 1985

Buying Intent Signals for Jeff Morris

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Vertical Supply Group
Total employees400
HeadquartersGreensboro
Founded2020

Vertical Supply Group (VSG) is a leading North American manufacturer, distributor, and solutions provider of fall protection equipment, arborist tools, and rescue gear for professionals working at height. VSG's portfolio includes well-respected brands such as Sterling Rope, Notch Equipment, Rope Cinch, and Silky Saws (as a key distributor). They serve a diverse range of markets including tree care, rope access, technical rescue, emergency services, and utilities, focusing on enhancing worker safety and productivity through innovative and reliable products.

Vertical Supply Group Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
The Sterling Group

Highperformr's free tools for company research

Find contact info

Get verified emails, phone numbers, and LinkedIn profile details

Find similar contacts

Discover contacts with similar roles, seniority, or companies

Perform deep contact research

Uncover insights like skills, work history, social links, and more

Discover, research and enrich contacts with Highperformr — Smarter, Faster

Explore contacts in-depth — from verified emails and phone numbers to LinkedIn activity, job changes, and more — all in one powerful view.

Highperformr AI helps you surface the right people and enrich your CRM with live, accurate contact insights so your teams can connect faster and close smarter.

  • Track signals like job change, promotion, and LinkedIn activity
  • Enrich contacts with verified email, phone, and social data instantly
  • Automate enrichment and updates with powerful workflows
  • Sync enriched contact info directly into your CRM and tools

Thousands of contacts — including decision-makers, influencers, and ICP matches — are just a search away.

Thousands of companies, including, are just a search away.