Jeannie McPherson
Centreville, Virginia,United States
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Jeannie McPherson is a seasoned digital marketing strategist and leader with over 15 years of experience specializing in B2B SaaS and technology sectors. She excels at developing and executing comprehensive marketing plans that drive customer acquisition, engagement, and revenue growth. Jeannie is adept at leveraging data analytics to optimize campaign performance and possesses a strong understanding of SEO, content marketing, social media strategy, and marketing automation. She is passionate about building and mentoring high-performing marketing teams and fostering a collaborative, results-oriented environment. Her approach combines creative thinking with analytical rigor to achieve impactful business outcomes.
Professional Summary
Jeannie McPherson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Scaled Lead Generation by 300% in 18 Months
Overhauled the inbound marketing strategy for a Series B SaaS company, implementing a new content marketing framework and SEO optimization plan that resulted in a 300% increase in qualified leads within 18 months.
Successful Go-to-Market Strategy for New Product Launch
Led the cross-functional go-to-market strategy for a flagship enterprise software product, exceeding first-year sales targets by 40% and securing features in three major industry publications.
Built Award-Winning Content Marketing Program
Developed and managed a content marketing program that received the 'Best B2B Content Marketing Program' award from a leading industry association, significantly boosting brand authority and organic search rankings.
Improved Customer Retention by 15%
Implemented a customer lifecycle marketing strategy using targeted email campaigns and personalized content, leading to a 15% improvement in customer retention rates over a 12-month period.
Educational Background
M.A., Communication
George Mason University
B.A., Communications
Loyola University New Orleans
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Company Overview
VERISIGNVerisign is a global provider of domain name registry services and internet infrastructure, enabling internet navigation for many of the world's most recognized domain names. It powers the .com and .net top-level domains, ensuring the security, stability, and resiliency of critical internet infrastructure and services, including providing root zone maintainer services for these domains and operating a diverse array of servers worldwide that respond to billions of DNS queries daily.
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