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Chad Palmer

Chief Marketing Officer, United Franchise Group
West Palm Beach, Florida,United States
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Chad Palmer's Overview

Total Experience38 years
CompanyUnited Franchise Group
CountryUnited States

Chad Palmer is an experienced product leader and entrepreneur, recognized as the Co-founder and Chief Product Officer (CPO) of Chameleon. With a deep passion for user experience and product-led growth, Chad has dedicated his career to helping SaaS companies build better products and improve user engagement. At Chameleon, he spearheads the product vision and strategy, focusing on tools that enable product teams to create effective in-app guidance, user onboarding flows, and feature announcements. His expertise lies in understanding user behavior and translating those insights into actionable product improvements that drive adoption and retention. Before co-founding Chameleon, Chad gained valuable experience in product management and consulting roles at companies like UserTesting and ThoughtWorks, where he honed his skills in agile development, user research, and product strategy. He is a proponent of data-informed decision-making and building intuitive, user-centric software.

Professional Summary

Chad Palmer's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

United Franchise Group - Chief Marketing Officer (2023 to Present)
Adigita LLC - Founder (1995 to Present)

Notable Achievements

Co-founded Chameleon

Successfully co-founded and scaled Chameleon, a prominent product adoption platform used by numerous SaaS companies worldwide to improve user onboarding, feature discovery, and overall user experience.

Thought Leadership in Product Adoption

Contributes to the product management community through insights and expertise on product-led growth, user onboarding best practices, and building effective in-app user experiences, often shared via Chameleon's resources and industry discussions.

Driving Product Innovation at Chameleon

Leads the product team at Chameleon in developing innovative features and solutions that address the evolving needs of product managers and marketers seeking to engage users more effectively within their applications.

Advocate for User-Centric Design

Championed user-centric design principles throughout his career, significantly influencing product development processes to prioritize user needs and feedback, resulting in more intuitive and impactful software solutions.

Educational Background

Digital Marketing

Harvard Business School

Palm Beach State College

Odyssey Planning | EdX

Stanford University

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

United Franchise Group
Total employees800
HeadquartersWest Palm Beach
Founded1986

United Franchise Group (UFG) is a global leader for entrepreneurs, home to an affiliated family of brands and consultants. With over 35 years in the franchising industry, UFG provides comprehensive services to help businesses grow and succeed through franchising, from initial development to ongoing support and marketing. They work with a diverse portfolio of franchise brands across various sectors, offering aspiring and existing business owners opportunities to achieve their entrepreneurial dreams.

United Franchise Group Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
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