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Jaydeep Barman is a visionary entrepreneur and the Co-founder & CEO of Rebel Foods, the world's largest internet restaurant company. An alumnus of IIM Lucknow, he left a successful career at McKinsey & Company to pursue his entrepreneurial ambitions. In 2011, he co-founded Faasos, which evolved into Rebel Foods, pioneering the cloud kitchen model on a global scale. Under his leadership, the company has grown to operate over 45 distinct brands, including Behrouz Biryani, Oven Story Pizza, and Mandarin Oak, across a network of more than 450 kitchens in 10 countries. Jaydeep is renowned for his data-driven approach and for fundamentally disrupting the traditional restaurant industry by building a highly scalable, asset-light, and technology-first food-tech empire.
Jaydeep Barman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded and scaled Rebel Foods from a single brand into the world's largest internet restaurant company, revolutionizing the food delivery industry with the cloud kitchen model.
Successfully led Rebel Foods to a valuation of over $1.4 billion, securing its position as a unicorn in the food-tech sector through strategic funding from prominent global investors like Goldman Sachs and Sequoia Capital.
Honored with the prestigious 'Ernst & Young Entrepreneur of the Year' award in 2019 (Consumer Products & Retail category) for his disruptive innovation and significant impact on the F&B industry.
Spearheaded the international expansion of Rebel Foods, establishing a strong presence in markets across Asia and the Middle East, including the UAE, Indonesia, and Singapore.
INSEAD - Year 2005
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Rebel Foods is the world's largest internet restaurant company, operating a vast network of cloud kitchens globally. Formerly known as Faasos, the company pioneered the multi-brand cloud kitchen model, where numerous distinct food brands are prepared and delivered from a single, delivery-only kitchen. From an end-user's perspective, this means you can order a wide variety of cuisines—like wraps from Faasos, gourmet biryani from Behrouz Biryani, pizzas from Oven Story, or desserts from Sweet Truth—all from a single, efficient operational hub. This technology-driven approach allows Rebel Foods to offer consistent quality, rapid delivery, and diverse food choices, fundamentally changing how customers access and enjoy restaurant-quality meals at home.
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