Jay Waters
,United States
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Jay Waters is a highly experienced executive and thought leader in the digital marketing, customer experience management (CXM), and commerce landscape. Currently serving as SVP, Global Head of Experience & Commerce at Dentsu, he brings over two decades of expertise in helping global brands design, build, and run transformative customer experiences and commerce solutions. His focus is on leveraging data, technology, and strategic insights to drive business growth and customer loyalty. Jay is known for his ability to connect complex technological capabilities with tangible business outcomes, particularly in areas like e-commerce strategy, omnichannel experiences, customer data platforms (CDPs), and digital transformation.
Professional Summary
Jay Waters's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
SVP, Global Head of Experience & Commerce at Dentsu
Leads Dentsu's global efforts in designing and implementing cutting-edge customer experience and commerce solutions for major international brands, driving innovation and strategic growth in this critical practice area.
Long-standing Leadership at Merkle (now Dentsu)
Held numerous leadership roles at Merkle for over 15 years, significantly contributing to its growth and reputation as a leader in data-driven customer experience management before its acquisition by Dentsu.
Influential Voice in Commerce and CXM
Recognized as a thought leader, frequently speaking at industry events, authoring articles, and sharing insights on the evolution of commerce, customer experience, and digital marketing strategies.
Champion of Data-Driven Marketing Transformation
Instrumental in guiding large enterprises through complex digital transformations, emphasizing the strategic use of customer data to create personalized and effective marketing and commerce experiences.
Educational Background
Bachelor of Applied Science - BASc, Construction Management
University of Cincinnati - Year 1995
College Prep
William Mason High School - Year 1990
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs, and award-winning digital banking with approximately 57 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world.
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