Jason L. Criffield
Grand Rapids, Michigan,United States
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Find Jason L. Criffield’s PhoneJason L. Criffield's Overview
Dr. Jason L. Criffield is an experienced Associate Professor of Marketing at the University of North Alabama's Sanders College of Business and Technology. He has been with the university since 2009, bringing over a decade of expertise in higher education. Dr. Criffield specializes in teaching and research related to various marketing disciplines, including digital marketing, consumer behavior, and marketing strategy. He is committed to fostering student success by imparting practical and theoretical marketing knowledge, preparing them for dynamic careers in the field. His academic contributions include peer-reviewed publications and active participation in the academic community through service and scholarly activities.
Professional Summary
Jason L. Criffield's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Associate Professor of Marketing
Achieved and holds the position of Associate Professor at the University of North Alabama, indicating significant contributions to teaching, research, and service within the marketing discipline.
Published Academic Researcher
Authored and co-authored several peer-reviewed academic articles and conference proceedings, contributing to the body of knowledge in marketing, particularly in areas like services marketing and consumer decision-making.
Long-standing Educator at UNA
Has dedicated over 15 years (since 2009) to educating students at the University of North Alabama, demonstrating a sustained commitment to academic excellence and student development in marketing.
Curriculum Development and Instruction
Actively involved in developing and delivering marketing curriculum for both undergraduate and potentially graduate students, covering a range of contemporary marketing topics.
Educational Background
Business Administration and Management, General
Grand Valley State University
Associate of Arts, Liberal arts
Southwestern Michigan College
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Company Overview
SAS Retail ServicesSAS Retail Services is a national merchandising company providing a comprehensive range of in-store services for consumer packaged goods (CPG) companies and retailers across North America. They specialize in-store execution, including resets, remodels, new item cut-ins, and ongoing retail merchandising, aiming to enhance brand presence, ensure product availability, and drive sales at the shelf. As part of Advantage Solutions, they leverage data and technology to optimize retail strategies.
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