Janice Arbel is a highly accomplished Senior Marketing Manager with over 12 years of experience specializing in digital strategy, brand development, and go-to-market execution for technology companies. She possesses a strong track record of driving significant revenue growth and market share expansion through innovative campaigns and data-driven insights. Janice is passionate about understanding customer needs and translating them into compelling marketing narratives that resonate with target audiences. She is a collaborative leader, adept at building and mentoring high-performing teams, and thrives in fast-paced, dynamic environments. Her expertise spans across B2B and B2C sectors, with a particular focus on SaaS products and emerging technologies.
Janice Arbel's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Developed and executed a comprehensive digital marketing strategy that led to a 25% overachievement of the annual revenue target for a key product line in FY2022, generating an additional $2.5M in sales.
Led the go-to-market strategy for a new SaaS product, resulting in 500+ new enterprise clients within the first six months and achieving a 150% increase in qualified leads over projections.
Recruited, trained, and mentored a team of 8 marketing professionals, fostering a culture of innovation and continuous improvement, leading to a 40% increase in team productivity metrics.
Invited as a keynote speaker at 'TechGrowth Con 2023' to present on 'Leveraging AI in Modern Marketing Funnels', receiving excellent feedback for actionable insights and engaging delivery.
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Sovereign Bank was a financial institution originally founded in 1902 in Wyomissing, Pennsylvania. It grew to become a major regional bank in the northeastern United States, offering a comprehensive range of retail, commercial, and small business banking services, including checking and savings accounts, loans, mortgages, and investment products. In 2009, Spain's Banco Santander acquired Sovereign Bank, and by October 2013, all Sovereign Bank branches and operations were rebranded as Santander Bank, N.A. While the Sovereign Bank name is no longer in use, its legacy forms a significant part of Santander Bank's U.S. operations, which continue to serve customers in the Northeast.
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