Janet Maniscalco is a seasoned Digital Marketing and Brand Strategist with over 18 years of experience in driving transformative growth for global brands and innovative startups. Based in New York City, she possesses a deep understanding of the evolving digital landscape, specializing in creating integrated marketing campaigns that resonate with target audiences and deliver measurable ROI. Janet is adept at leveraging data analytics, SEO/SEM, content marketing, social media engagement, and emerging technologies to build compelling brand narratives and enhance market presence. She is recognized for her strategic thinking, leadership in cross-functional teams, and her ability to translate complex market dynamics into actionable strategies. Janet is passionate about mentoring upcoming talent and shaping the future of digital engagement.
Janet Maniscalco's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led a comprehensive digital transformation and brand revitalization strategy for 'Aura Cosmetics,' resulting in a 40% increase in online sales, a 60% growth in social media engagement, and a 25% uplift in brand sentiment within 18 months.
Received the 'Innovator of the Year' award for developing and implementing a pioneering AI-driven personalization engine that increased customer conversion rates by 35% for a leading e-commerce platform.
Orchestrated the go-to-market strategy for 'TechForward SaaS' entry into three key European markets, achieving 150% of the first-year user acquisition targets and establishing a strong brand foothold against established competitors.
Delivered a well-received keynote address on 'The Future of AI in Personalized Customer Journeys' at DigiMarCon World 2023, sharing insights with over 2,000 industry professionals.
Kennesaw State University - Michael J. Coles College of Business
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
RELX is a global provider of information-based analytics and decision tools for professional and business customers. The company helps scientists make new discoveries, doctors and nurses improve the lives of patients, and lawyers win cases. RELX also assists businesses in preventing online fraud, and consumers in finding housing and cars. It operates in four main market segments: Scientific, Technical & Medical (Elsevier); Risk & Business Analytics (LexisNexis Risk Solutions, Reed Business Information); Legal (LexisNexis Legal & Professional); and Exhibitions (RX).
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