Jana Petrarca
Chicago, Illinois,United States
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Jana Petrarca is a results-oriented and strategic marketing professional with over 10 years of experience in developing and executing comprehensive marketing campaigns that drive brand growth and customer engagement. She possesses a strong expertise in digital marketing, content strategy, market analysis, and brand management across diverse industries. Jana is adept at leveraging data-driven insights to optimize marketing performance and achieve key business objectives. She is a collaborative leader, passionate about building high-performing teams and fostering innovative marketing solutions in dynamic environments.
Professional Summary
Jana Petrarca's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Increased Lead Generation by 40% for Tech Startup
Developed and implemented an integrated digital marketing strategy, including SEO, PPC, and content marketing, for a B2B tech startup, resulting in a 40% increase in qualified leads and a 25% growth in sales pipeline within 12 months.
Successful Launch of New Consumer Product Line
Led the go-to-market strategy and execution for a new consumer product line, achieving 150% of initial sales targets within the first six months post-launch through targeted advertising, influencer collaborations, and public relations efforts.
Revitalized Brand Identity and Market Positioning
Spearheaded a comprehensive brand overhaul for an established e-commerce company, including a new visual identity, messaging framework, and website redesign, leading to a 30% improvement in brand perception metrics and a 20% increase in website conversion rates.
Speaker at Marketing Innovators Summit 2023
Selected as a speaker at the Marketing Innovators Summit 2023, presenting on 'Leveraging AI for Personalized Customer Journeys,' sharing insights with over 300 marketing professionals.
Educational Background
Bachelor of Arts, Communication Studies
Gustavus Adolphus College - Year 1997
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Company Overview
NotifiedNotified is a global technology partner for public relations, investor relations, and marketing professionals. It provides the 'Notified Communications Cloud' – a comprehensive, integrated platform for managing and distributing communications, monitoring media coverage, measuring campaign impact, and hosting virtual and hybrid events. Key offerings include press release distribution (e.g., via GlobeNewswire), media monitoring, social listening, analyst relations tools, IR webcasting, and robust virtual event solutions. Formed as a standalone company in early 2023 through acquisition by Apollo Global Management from West Technology Group (formerly Intrado), Notified's services build upon a long legacy from established Intrado Digital Media components, aiming to help organizations effectively tell their stories and engage with global audiences.
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