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James Firman

Chief Innovation Officer and Founder , BetterAge
Washington, District of Columbia,United States
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James Firman's Overview

Total Experience47 years
CompanyBetterAge
CountryUnited States

James Firman is the distinguished President and CEO of the National Council on Aging (NCOA), the United States' longest-running advocacy and service organization for older adults. With a career dedicated to enhancing the lives of seniors, Firman has been at the helm of NCOA since 1995, steering its mission to improve the health, economic security, and independence of older Americans. He is a recognized leader in the field of aging, known for his innovative approaches to addressing the challenges and opportunities presented by an aging population. His work encompasses policy advocacy, program development, and public education, aiming to empower seniors to age with dignity and purpose. Firman is passionate about leveraging technology and community-based solutions to support older adults and their caregivers.

Professional Summary

James Firman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

BetterAge - Chief Innovation Officer and Founder (2023 to Present)
University Of California CITRIS Institute - Senior Fellow (2021 to Present)
BellAge Inc. and BellAge Labs - Co-Founder and Chief Innovation Officer (2020 to 2023)
National Council on Aging - President and CEO (1995 to 2020)
United Seniors Health Cooperative - Founder and CEO (1985 to 1995)
RWJ Foundation - Senior Program Officer (1981 to 1984)

Notable Achievements

Long-standing Leadership at NCOA

Successfully led the National Council on Aging as President and CEO for nearly three decades, significantly expanding its impact and reach in supporting older Americans.

Champion for Economic Security for Seniors

Pioneered and advocated for programs and policies that enhance the economic stability of older adults, including benefits access (BenefitsCheckUp®), reverse mortgage counseling, and employment initiatives.

Advocate for Healthy Aging Initiatives

Spearheaded the development and dissemination of evidence-based health promotion and disease prevention programs, helping millions of older adults manage chronic conditions and maintain their health.

Innovator in Aging Services

Fostered innovation in aging services, including the use of technology to connect seniors with resources and support, and promoting person-centered care models.

National Voice for Older Adults

Elevated NCOA's role as a leading national voice on aging issues, influencing federal policy and raising public awareness about the needs and contributions of older people.

Educational Background

Doctor of Education (Ed.D.), Higher and Adult Education

Columbia University in the City of New York

Master of Business Administration (MBA)

Columbia University in the City of New York

Bachelor's degree, Economics

Columbia University in the City of New York

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Hiring actively
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Company Overview

BetterAge
Total employees22
HeadquartersLondon
Founded2021

BetterAge is a digital health and wellness platform designed to support older adults in living healthier, more active, and connected lives. It offers a range of services including personalized fitness programs, nutritional guidance, cognitive training exercises, and tools for social engagement, all tailored to the specific needs and preferences of seniors. The platform aims to empower users to proactively manage their well-being and maintain independence as they age, fostering a positive and engaged community.

BetterAge Funding Information
£1.2M - Total Funding Raised
£950K - Most recent funding amount
2 - Number of funding rounds
May 26, 2023 - Latest funding round
Lead Investors:
Genesis Ventures
Pi Labs
MMC Ventures
Angel investors (various)

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