James Firman is the distinguished President and CEO of the National Council on Aging (NCOA), the United States' longest-running advocacy and service organization for older adults. With a career dedicated to enhancing the lives of seniors, Firman has been at the helm of NCOA since 1995, steering its mission to improve the health, economic security, and independence of older Americans. He is a recognized leader in the field of aging, known for his innovative approaches to addressing the challenges and opportunities presented by an aging population. His work encompasses policy advocacy, program development, and public education, aiming to empower seniors to age with dignity and purpose. Firman is passionate about leveraging technology and community-based solutions to support older adults and their caregivers.
James Firman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully led the National Council on Aging as President and CEO for nearly three decades, significantly expanding its impact and reach in supporting older Americans.
Pioneered and advocated for programs and policies that enhance the economic stability of older adults, including benefits access (BenefitsCheckUp®), reverse mortgage counseling, and employment initiatives.
Spearheaded the development and dissemination of evidence-based health promotion and disease prevention programs, helping millions of older adults manage chronic conditions and maintain their health.
Fostered innovation in aging services, including the use of technology to connect seniors with resources and support, and promoting person-centered care models.
Elevated NCOA's role as a leading national voice on aging issues, influencing federal policy and raising public awareness about the needs and contributions of older people.
Columbia University in the City of New York
Columbia University in the City of New York
Columbia University in the City of New York
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BetterAge is a digital health and wellness platform designed to support older adults in living healthier, more active, and connected lives. It offers a range of services including personalized fitness programs, nutritional guidance, cognitive training exercises, and tools for social engagement, all tailored to the specific needs and preferences of seniors. The platform aims to empower users to proactively manage their well-being and maintain independence as they age, fostering a positive and engaged community.
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