Jalene Kanani Bell is a distinguished leader and advocate for Native Hawaiian culture, community, and sustainable tourism. She serves as the President and CEO of the Native Hawaiian Hospitality Association (NaHHA), where she champions the integration of authentic Hawaiian cultural values and principles into the visitor industry. Her work focuses on empowering Native Hawaiians, fostering economic opportunities, and ensuring that the tourism sector respects and perpetuates Hawaiʻi's unique heritage. Jalene is deeply committed to mālama ʻāina (care for the land) and mālama kānaka (care for the people), guiding her efforts in policy development, community engagement, and strategic partnerships. She is recognized for her visionary leadership in shaping a more culturally sensitive and responsible tourism model for Hawaiʻi.
Jalene Kanani Bell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
As President and CEO of NaHHA, significantly advanced the integration of Hawaiian culture into the state's tourism industry, promoting authenticity and respect for local traditions and values.
Championed numerous initiatives and policies aimed at supporting Native Hawaiian entrepreneurs, cultural practitioners, and communities, enhancing their participation and benefit from the visitor economy.
Spearheaded the creation and implementation of educational programs for both hospitality industry professionals and visitors to deepen understanding and appreciation of Hawaiian culture, history, and language.
Actively worked towards shifting Hawaiʻi's tourism model towards sustainability and regeneration, emphasizing the importance of giving back to the land and community.
Serves on various influential boards and advisory committees, such as the Hawaiʻi Tourism Authority (HTA) and others, contributing her expertise to shape policies that impact Hawaiʻi's culture, environment, and economy.
University of Hawaii at Manoa - Year 1989
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NOHO HOME, founded by Jalene Kanani, is a premium home décor brand rooted in Hawaiian culture and storytelling. It offers authentic, island-inspired designs on high-quality textiles and home goods, aiming to bring the essence of Hawai'i into homes globally with a focus on sophisticated aesthetics and cultural integrity.
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