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Jalal Nasir is the Chief Executive Officer (CEO) and founder of Pixalate, a global ad fraud intelligence and marketing compliance platform. With over two decades of experience in enterprise software, data science, and cybersecurity, Jalal has led Pixalate to become a key player in the fight against digital ad fraud. He is passionate about leveraging technology to create transparency and trust in the digital advertising ecosystem. Under his leadership, Pixalate has achieved numerous Media Rating Council (MRC) accreditations and provides solutions that help protect brands and platforms from invalid traffic (IVT) across desktop, mobile, and Connected TV (CTV)/Over-the-Top (OTT) environments.
Jalal Nasir's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully founded and scaled Pixalate into a leading global platform for ad fraud detection, prevention, and marketing compliance, serving major brands, agencies, and ad tech platforms.
Led Pixalate to achieve multiple Media Rating Council (MRC) accreditations for Sophisticated Invalid Traffic (SIVT) detection and filtration across various digital advertising channels, including pioneering accreditations in CTV/OTT.
Recognized as a thought leader in the ad tech industry, frequently contributing insights on ad fraud trends, measurement challenges, and compliance issues through industry reports, publications, and speaking engagements.
Drove the development of innovative technologies at Pixalate to address complex ad fraud schemes across diverse platforms, including mobile apps, websites, and emerging CTV/OTT environments.
The Johns Hopkins University
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Pixalate is a global platform for fraud protection, privacy, and compliance analytics, specializing in Connected TV (CTV) and mobile advertising. They offer solutions to detect and prevent ad fraud, ensure brand safety, and help advertisers and publishers maintain compliance with privacy regulations across various digital channels. Their services are crucial for maintaining trust and transparency in the digital advertising ecosystem.
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