Jaki M. Yarbrough
Natchez, Mississippi,United States
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Jaki M. Yarbrough is a highly accomplished and strategic leader currently serving as the Senior Director, Global Head of Social Media at Microsoft. With over two decades of experience, she has a distinguished career in developing and executing innovative social media and digital marketing strategies for major global brands. Her expertise lies in building strong brand presence, fostering community engagement, creating compelling content strategies, and driving impactful global campaigns across diverse industries, particularly in technology, media, and entertainment. Before her current role at Microsoft, Jaki held significant leadership positions at other prominent companies such as Meta (formerly Facebook) and Viacom, where she was instrumental in shaping their social media presence and digital engagement. She is recognized for her forward-thinking approach, her ability to leverage emerging social platforms and trends, and her dedication to achieving measurable business objectives through creative and data-driven marketing.
Professional Summary
Jaki M. Yarbrough's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Head of Social Media at Microsoft
Currently leads and defines Microsoft's global social media strategy, overseeing brand engagement, community development, and digital campaigns across all major social platforms for one of the world's largest and most influential technology companies.
Strategic Leadership in Digital Marketing at Meta & Viacom
Held key leadership roles at Meta and Viacom, where she successfully developed and implemented cutting-edge social media and digital marketing strategies, significantly enhancing brand visibility, audience engagement, and driving business growth.
Expert in Integrated Marketing & Brand Storytelling
Demonstrated expertise in crafting and executing integrated marketing communications plans that effectively tell brand stories and connect with target audiences on a global scale, leveraging data analytics for optimization.
Champion for Diversity and Inclusion in Marketing
Known as an advocate for diversity, equity, and inclusion within the marketing and tech industries, often contributing to initiatives and discussions aimed at fostering more inclusive practices.
Educational Background
University of Mississippi School of Banking - Year 2007
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Company Overview
Home BankHome BancShares, Inc. is a bank holding company headquartered in Conway, Arkansas. Through its wholly-owned subsidiary, Centennial Bank, it provides a broad range of commercial and retail banking and related financial services to businesses, real estate developers, investors, individuals, and municipalities. The company has a significant presence in Arkansas, Florida, South Alabama, and also operates a loan production office in New York City, focusing on community banking with a commitment to customer service and local decision-making.
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