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Jaisimha Rao is a seasoned entrepreneur and product leader with a strong background in the fintech and SaaS industries. He is best known as the Co-founder of Tartan, a pioneering payroll connectivity API company that enables businesses to seamlessly access payroll data for various applications like income verification and employee benefits. Before co-founding Tartan, Jaisimha gained valuable experience in product management roles at prominent companies, including Zeta, where he contributed to building innovative financial products. His expertise lies in identifying market opportunities, conceptualizing and launching scalable technology products, and driving growth in competitive environments. Jaisimha is passionate about leveraging technology to simplify complex financial processes and empower both businesses and individuals. He is recognized for his strategic thinking, user-centric approach to product development, and ability to build and lead high-performing teams.
Jaisimha Rao's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded Tartan (YC W22), a leading payroll and income verification API platform, successfully scaling its operations and establishing it as a key player in the APAC fintech infrastructure space.
Held significant product management positions at companies like Zeta, contributing to the development and launch of innovative financial technology products that reached a wide user base.
Successfully led Tartan through the prestigious Y Combinator accelerator program (Winter 2022 batch), gaining access to mentorship, funding, and a global network.
Pioneered efforts in building API-first solutions for payroll data access, significantly improving processes for lending, background verification, and personalized financial services.
Carnegie Mellon University - Year 2003
Fahaheel Al Watanieh Indian Private School - Kuwait
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Niqo Robotics (formerly TartanSense) is an agricultural robotics company developing AI-powered precision spot spraying solutions for farmers. Their technology aims to significantly reduce chemical usage (by up to 90%), cut input costs, and improve crop yields by intelligently identifying and targeting only weeds or specific plants. This approach promotes sustainable farming practices and enhances overall farm profitability.
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