Jaimee Finnigsmier
Austin, Texas,United States
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Jaimee Finnigsmier is a highly accomplished and results-oriented Senior Marketing Strategist with over 12 years of experience in developing and executing innovative digital marketing campaigns for high-growth technology companies. Based in Austin, Texas, she possesses a deep understanding of market dynamics, consumer behavior, and the full marketing funnel. Jaimee is known for her expertise in SEO, content marketing, social media engagement, and data analytics, consistently translating insights into actionable strategies that drive brand awareness, lead generation, and revenue growth. She is a collaborative leader, passionate about building strong brands and mentoring emerging marketing talent.
Professional Summary
Jaimee Finnigsmier's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Brand Campaign Lead - 'Innovate Tomorrow'
Spearheaded the 'Innovate Tomorrow' global brand awareness campaign, which resulted in a 40% increase in brand mentions across key media outlets and a 25% uplift in website traffic from target demographics within 6 months.
Digital Transformation Initiative for SaaS Product
Led the digital marketing transformation for a flagship SaaS product, implementing a content-first SEO strategy and targeted paid advertising that increased qualified leads by 60% year-over-year and reduced customer acquisition cost by 15%.
Keynote Speaker at Digital Marketing World Forum 2023
Selected as a keynote speaker at the Digital Marketing World Forum (DMWF) Global 2023, presenting on 'The Future of AI in Personalized Content Marketing' to an audience of over 500 industry professionals.
Top Performer Award - Marketing Excellence
Received the 'Top Performer Award for Marketing Excellence' for three consecutive years (2021-2023) at a previous role for consistently exceeding KPIs and demonstrating innovative approaches to market challenges.
Educational Background
Masters of Arts, Industrial/Organizational Psychology
The Chicago School
Bachelors of Science, Psychology
Colorado State University
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Company Overview
FetchFetch is a popular mobile rewards app that allows users to earn points by scanning receipts from virtually any store or online retailer. Users accumulate points for everyday purchases, with bonus points often available for specific brands or products featured in the app. These points can then be redeemed for a wide variety of gift cards from popular retailers, restaurants, and online services, or for other rewards. The app aims to simplify the rewards process, making it easy for consumers to get something back for their regular shopping without needing to clip coupons or manage multiple loyalty cards.
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