Jaime Borras is a highly accomplished global technology executive with over three decades of experience, primarily with IBM. He has a strong track record in leading large-scale business transformations, driving growth in technology services, and championing the adoption of Cloud, AI, and other emerging technologies. His expertise spans across sales, service delivery, P&L management, and building high-performance global teams. He is known for his client-centric approach and his ability to navigate complex market dynamics to deliver sustainable business outcomes.
Jaime Borras's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Held several key global leadership positions at IBM, including General Manager of IBM Technology Support Services, where he was responsible for a multi-billion dollar P&L and led a worldwide team delivering maintenance and support services for IBM's hardware and software.
Played a pivotal role in driving IBM's strategy and client adoption of hybrid cloud and AI solutions, helping enterprises leverage these technologies for digital transformation and competitive advantage.
Successfully led and executed major business transformation initiatives within IBM, resulting in improved operational efficiency, enhanced client satisfaction, and significant revenue growth in various technology sectors.
Managed and expanded IBM's business across diverse international markets, demonstrating a strong ability to adapt strategies to local needs while maintaining a global vision. This includes significant tenures and responsibilities across Europe, North America, and other regions.
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Sears, Roebuck and Co., commonly known as Sears, is an American chain of department stores founded by Richard Warren Sears and Alvah Curtis Roebuck in 1893. Originally a mail-order catalog business, it grew to become the largest retailer in the United States by the mid-20th century, with iconic brands like Kenmore appliances and Craftsman tools. Sears expanded into physical department stores and diversified its offerings. However, in the late 20th and early 21st centuries, it faced significant challenges from discount retailers, big-box stores, and e-commerce. After years of declining sales and store closures, Sears filed for Chapter 11 bankruptcy in 2018. The company's assets were subsequently acquired by ESL Investments, owned by former Sears CEO Eddie Lampert, and now operates under the parent company Transformco. Today, Sears operates a significantly smaller number of retail stores and focuses on its e-commerce platform, appliance sales, and automotive centers.
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