Jackie Noonan
Greater Boston,United States
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Jackie Noonan is a dynamic and results-oriented leader with over 15 years of experience in digital marketing, product strategy, and brand development. Currently based in Austin, TX, she has a strong track record of spearheading innovative campaigns and launching successful products that drive user acquisition, engagement, and revenue growth. Jackie is adept at leveraging data analytics to inform strategy, building and mentoring high-performing teams, and fostering collaborative environments. Her expertise spans across SaaS, e-commerce, and mobile applications, with a particular passion for creating seamless user experiences and building strong, authentic brand narratives. She is known for her strategic thinking, creative problem-solving skills, and her ability to translate complex market insights into actionable growth initiatives.
Professional Summary
Jackie Noonan's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Go-to-Market Strategy for Award-Winning SaaS Product
Developed and executed the comprehensive go-to-market strategy for a new B2B SaaS platform, resulting in exceeding first-year revenue targets by 40% and acquiring over 500 enterprise clients. The product subsequently won the 'Innovator of the Year' award in its category.
Scaled Digital Marketing Operations & Boosted ROI
Restructured and scaled the digital marketing department, implementing new martech tools and agile methodologies. This led to a 60% increase in qualified leads and a 35% improvement in marketing ROI within 18 months.
Pioneered User-Centric Mobile App Redesign
Championed a complete redesign of a flagship consumer mobile application based on extensive user research and A/B testing, which resulted in a 50% increase in daily active users and a 25% uplift in in-app purchase conversions.
Established International Market Presence
Successfully launched marketing initiatives in three new international markets (UK, Germany, Australia), adapting brand messaging for local audiences and establishing a foundational customer base that contributed to 15% of overall new business.
Educational Background
Bachelor's degree, Communication and Media Studies
Saint Anselm College - Year 2009
Bachelor's degree, Communication and Media Studies
Klein High School
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Company Overview
Informa TechTargetInforma TechTarget is a prominent global entity in B2B technology media and market intelligence, specializing in purchase intent-driven marketing and data services. It connects technology vendors with qualified buyers through targeted content, research, and events. Originally founded as TechTarget in 1999, it established itself as a leader in providing data-driven insights for tech companies. In early 2024, TechTarget was acquired by Informa PLC and integrated into its Informa Tech division, significantly expanding Informa Tech's capabilities in delivering actionable intelligence and marketing solutions to the global technology community. This combination leverages TechTarget's strong brand and intent data with Informa Tech's broader market presence and event portfolio.
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