Jacki Wistler
Weehawken, New Jersey,United States
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Jacki Wistler is a highly accomplished and results-oriented marketing executive with over 18 years of experience in building and leading high-performance marketing teams, primarily within the B2B technology and SaaS sectors. She is currently the Vice President of Marketing at Extend, a modern product protection and warranty platform. Jacki possesses deep expertise in demand generation, brand building, product marketing, go-to-market strategy, and marketing operations. Her career showcases a consistent ability to drive significant revenue growth, enhance market presence, and build strong customer relationships for innovative companies. She is known for her strategic thinking, data-driven approach, and passion for developing talent within her teams.
Professional Summary
Jacki Wistler's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
VP of Marketing at Extend
Leads all aspects of marketing for Extend, a rapidly growing technology company in the product protection and warranty space. Responsible for developing and executing strategies that drive brand awareness, customer acquisition, and revenue growth. Successfully scaled marketing operations and contributed to Extend's position as an industry leader.
Senior Marketing Leadership Roles
Previously held significant marketing leadership positions at prominent technology companies including NetSuite, Oracle, and Shutterfly. In these roles, she was instrumental in developing and executing impactful marketing campaigns, launching new products, and driving market expansion.
Expertise in B2B SaaS Marketing
Demonstrated proficiency in crafting and implementing comprehensive marketing strategies tailored for B2B SaaS businesses, focusing on metrics-driven outcomes, lead generation, sales pipeline acceleration, and customer lifecycle marketing.
Building High-Performance Teams
Recognized for her ability to recruit, mentor, and lead high-performing marketing teams, fostering a culture of collaboration, innovation, and continuous improvement to achieve ambitious business objectives.
Educational Background
Drexel University's LeBow College of Business - Year 1983
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Company Overview
The Swatch GroupThe Swatch Group Ltd. is a Swiss-based global leader in the design, manufacture, and sale of finished watches, jewelry, watch movements, and components. It boasts an extensive portfolio of 17 individual brands across various market segments, including prestigious luxury brands like Breguet, Harry Winston, Blancpain, Glashütte Original, Jaeger-LeCoultre (movements), Omega, Longines, and Rado, as well as mid-range and basic range brands like Tissot, Certina, Mido, Hamilton, Balmain, Swatch, and Flik Flak. The group is also a key player in electronic systems and components. Known for its strong Swiss watchmaking heritage, innovation, and a vast global distribution network, The Swatch Group plays a pivotal role in the worldwide watch industry.
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