Jacquelyn 'Jack' Ottman is a distinguished expert and pioneer in green marketing and sustainable business strategy. She is the founder and principal of J. Ottman Consulting, Inc., established in 1989 in New York City. For over three decades, Ottman has been instrumental in guiding Fortune 500 companies, government agencies (including the U.S. EPA), and various other organizations to develop and market environmentally sound products and services. Her work focuses on bridging the gap between corporate sustainability goals and consumer demand, helping businesses innovate and communicate their green initiatives effectively. Ottman is a respected author, sought-after speaker, and a thought leader who has significantly shaped the discourse on sustainable consumption and corporate responsibility. She is also the founder of 'We Hate To Waste,' a community platform dedicated to inspiring consumers to reduce waste.
Jacquelyn Ottman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Established one of the first marketing consultancies in 1989 dedicated exclusively to green marketing and environmental sustainability, advising numerous leading global brands and organizations.
Authored the influential book 'The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding' (2011), a widely acclaimed guide for businesses. Earlier editions include 'Green Marketing: Opportunity for Innovation' (1993).
Advised the U.S. Environmental Protection Agency on various initiatives, including the Energy Star and SmartChoice labels, contributing to national standards for eco-labeling and sustainable consumption.
Launched 'We Hate To Waste' (wehatetowaste.com), an online global community and resource hub aimed at inspiring and educating consumers on practical ways to reduce household waste and live more sustainably.
Recognized by Trust Across America as one of the 'Top 100 Thought Leaders in Trustworthy Business Behavior' for multiple years, highlighting her influence in promoting ethical and sustainable business practices.
Washington and Lee University - Year 2010
The London School of Economics and Political Science (LSE) - Year 2012
The Hotchkiss School - Year 2006
Wilton High School - Year 2005
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