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Jacalu Robson Carmichael

Sr. Director, Business Development, The Trade Desk
Greater Chicago Area,United States
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Jacalu Robson Carmichael's Overview

Total Experience21 years
CompanyThe Trade Desk
CountryUnited States

Jacalu Robson Carmichael is a highly accomplished Senior Product Manager with over 15 years of experience in the technology sector, specializing in SaaS product development, go-to-market strategy, and user-centric design. He has a proven track record of leading cross-functional teams to deliver innovative products that meet market demands and drive significant revenue growth. Jacalu is adept at translating complex technical concepts into clear, actionable product roadmaps and is passionate about leveraging data analytics to inform decision-making and optimize user experiences. He is recognized for his strong leadership skills, strategic thinking, and ability to foster collaborative environments.

Professional Summary

Jacalu Robson Carmichael's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

The Trade Desk - Sr. Director, Business Development (2024 to Present)
Google - Senior Client Partner, Waze (2017 to 2023)
AOL - Account Director (2015 to 2017)
Microsoft - Account Executive (2012 to 2015)
PulsePoint - Account Executive (2010 to 2012)
News America Marketing - Senior Account Director (2004 to 2010)

Notable Achievements

Launch of 'Innovate Suite' Platform

Spearheaded the end-to-end development and launch of 'Innovate Suite,' a flagship enterprise SaaS product, resulting in a 30% increase in market share within the first two years and exceeding initial revenue targets by 20%.

Customer-Centric Redesign Initiative

Led a major redesign of the core user interface based on extensive user research and A/B testing, which improved customer satisfaction scores by 25% and reduced churn rate by 10%.

Agile Transformation Lead

Successfully championed and implemented agile methodologies across three product teams, leading to a 40% improvement in development velocity and a more predictable release cadence.

Patent for Predictive Analytics Algorithm

Co-inventor of a patented predictive analytics algorithm used in personalized marketing campaigns, contributing to a 15% uplift in campaign conversion rates.

Educational Background

Bachelor of Science (B.S.), Marketing

Indiana University - Kelley School of Business - Year 2000

High School

Ursuline Academy - Year 1996

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Notable news
Hiring actively
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Corporate Finance

Company Overview

The Trade Desk
Total employees3098
HeadquartersVentura
Founded2009

The Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across various ad formats and devices, including display, video, audio, native, and social, on a multitude of publishers and devices. They offer a transparent and independent platform for agencies and brands to reach targeted audiences and measure campaign effectiveness.

The Trade Desk Stock Information
The Trade Desk, Inc. is listed on the NASDAQ under the ticker symbol TTD. The company went public on September 21, 2016

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