Ian Sefferman
Detroit Metropolitan Area,United States
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Ian Sefferman is a distinguished leader and entrepreneur in the mobile technology and digital media landscape. Currently, he holds the position of VP, New Media at Sinclair Digital, where he drives innovation and strategy in emerging media sectors. Ian is widely recognized as the co-founder and former CEO of MobileDevHQ, a pioneering platform in App Store Optimization (ASO), which was successfully acquired by TUNE. Following the acquisition, he took on a key leadership role at TUNE as Head of Product for their publisher platform, further cementing his expertise in mobile marketing and analytics. His career demonstrates a strong track record in product vision, company building, and navigating the evolving digital ecosystem. He is known for his deep understanding of mobile app discovery, user acquisition, and product growth.
Professional Summary
Ian Sefferman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founder & CEO of MobileDevHQ
Successfully co-founded and led MobileDevHQ, an influential early platform for App Store Optimization (ASO) and mobile app marketing intelligence, helping countless apps improve their visibility and downloads.
Successful Acquisition of MobileDevHQ by TUNE
Spearheaded MobileDevHQ's growth and development, leading to its strategic acquisition by TUNE (formerly HasOffers), a major player in mobile marketing analytics, in 2015.
Product Leadership at TUNE
As Head of Product for TUNE's publisher platform post-acquisition, he was instrumental in integrating MobileDevHQ's technology and vision, enhancing TUNE's offerings for app developers and marketers.
VP, New Media at Sinclair Digital
Currently driving strategy and innovation in new media initiatives at Sinclair Digital, focusing on emerging digital platforms and technologies to expand audience reach and engagement.
Early Advocate and Expert in App Store Optimization (ASO)
Recognized as one of the early thought leaders and practitioners in the field of App Store Optimization, contributing significantly to its understanding and adoption in the mobile industry.
Educational Background
AB, Computer Science
University of Chicago - Year 2002
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Company Overview
GoodbillGoodbill is a patient advocacy company dedicated to helping individuals understand, manage, and reduce their medical bills. They review medical bills for errors, overcharges, and potential savings, negotiating with hospitals and insurance companies on behalf of patients. Their goal is to make healthcare billing more transparent and fair, empowering patients to fight back against confusing and often incorrect medical expenses.
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