Isabel Reyes
Greater Chicago Area,United States
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Isabel Reyes is an accomplished Senior UX Researcher with 8 years of experience dedicated to understanding user needs and translating them into actionable insights for product development. Based in Austin, Texas, she excels in mixed-methods research, usability testing, persona development, and journey mapping. Isabel is passionate about creating intuitive and impactful user experiences by championing a user-centered design approach. She has a strong track record of collaborating with cross-functional teams including designers, product managers, and engineers to deliver innovative solutions that meet both user needs and business goals. Isabel is also an advocate for inclusive design principles and actively contributes to community discussions on ethical research practices.
Professional Summary
Isabel Reyes's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Foundational Research for Flagship Product Redesign
Spearheaded and executed a comprehensive foundational research initiative for a major product overhaul, resulting in key insights that directly informed the new design strategy and improved user satisfaction scores by 18% post-launch.
Established Scalable UX Research Repository
Designed and implemented a centralized UX research repository, significantly improving knowledge sharing, reducing redundant research efforts, and enabling faster data-driven decision-making across product teams.
Speaker at 'UX Forward' Conference 2023
Selected to present on 'The Ethics of AI in UX Research' at the internationally recognized 'UX Forward' conference, sharing best practices and fostering industry dialogue on responsible innovation.
Mentorship Excellence Award
Recognized with an internal 'Mentorship Excellence Award' for consistently guiding and developing junior researchers, fostering a culture of learning and growth within the UX team.
Educational Background
Master's degree, Data Science - AI Specialization
Northwestern University - Year 2021
Bachelor of Science (BS), Accounting and Management of Information Systems
DePaul University - Year 2008
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Company Overview
EpsilonEpsilon is a global advertising and marketing technology company that enables brands to build strong, enduring connections with their customers. Leveraging rich data, AI-driven insights, and advanced technology, Epsilon helps marketers deliver personalized experiences at scale across all channels. Their core offerings include data solutions, digital media services, loyalty programs, email marketing, and CRM platforms, empowering businesses to achieve better marketing outcomes and drive growth.
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