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Irina Obushtarova
,Bulgaria
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Find Irina Obushtarova's PhoneWho Is Irina Obushtarova?
Irina Obushtarova is a visionary entrepreneur and the Co-founder and CEO of FibreTrace®, a technology company revolutionizing supply chain transparency and traceability, particularly in the fashion and agricultural industries. She is passionate about driving sustainability and ethical practices by providing robust solutions that allow brands and consumers to verify the origin and journey of materials. Irina's work focuses on combining physical tracers with digital technology, including blockchain, to create immutable records and build trust in global supply chains. Her leadership at FibreTrace® aims to empower businesses to meet their sustainability goals and consumers to make more informed and responsible purchasing decisions.
How Did Irina Obushtarova's Career Path Shape Their Journey?
Irina Obushtarova's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Irina Obushtarova's Key Achievements?
Co-founder and CEO of FibreTrace®
Successfully co-founded and leads FibreTrace®, establishing it as a key player in providing physical and digital traceability solutions to combat counterfeiting and ensure authenticity in fibres like cotton, wool, and viscose.
Innovator in Supply Chain Technology
Pioneered the integration of patented luminescent pigment technology with blockchain to offer unparalleled transparency and traceability from raw fibre to retail, addressing critical issues of sustainability and ethical sourcing.
Advocate for Sustainable and Ethical Practices
Actively works to transform the textile and agricultural industries by enabling brands to substantiate their sustainability claims and providing consumers with the confidence of knowing the true origin and impact of their products.
Global Expansion and Partnerships
Spearheaded the growth of FibreTrace®, forging key partnerships with major global brands and producers to implement traceability solutions across diverse supply chains worldwide.
What's Irina Obushtarova's Educational Background?
Bachelor of Arts - BA, Publizistik- und Kommunikationswissenschaft
Universität Wien - Year 2007
German Language and Literature
English Language School "Plovdiv" - Year 2001
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Company Overview
The RecursiveThe Recursive is an independent English-language media platform dedicated to covering the emerging technology, innovation, and startup ecosystems in Southeast Europe. It provides news, analysis, interviews, and insights into the region's dynamic tech scene, with a focus on countries like Bulgaria, Romania, Greece, Serbia, and the broader Balkan region. Their goal is to foster a more interconnected and visible SEE innovation landscape.
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