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Irené W.

Vice President Product Marketing, Infinite Reality
San Francisco Bay Area,United States
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Irené W.'s Overview

Total Experience29 years
CompanyInfinite Reality
CountryUnited States

Irené W. is a seasoned UX Researcher and Designer with a decade of experience dedicated to crafting intuitive and human-centered digital experiences. She possesses a strong passion for understanding user needs and behaviors, translating complex problems into elegant and effective design solutions. Irené is adept at a wide range of research methodologies, from ethnographic studies and usability testing to data analysis and persona development. She thrives in collaborative environments, working closely with product managers, engineers, and stakeholders to ensure that user insights are at the heart of product strategy and development. Her work often focuses on accessibility and inclusive design principles, striving to create products that are usable and enjoyable for everyone.

Professional Summary

Irené W.'s work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Infinite Reality - Vice President Product Marketing (2024 to Present)
Global Saint Andrew's Society - Fractional CMO (2020 to Present)
Meta - Head of Global Sales Enablement & Agency Activation for MBPA (2021 to 2023)
Saint Andrew's Society of San Francisco - President (2021 to 2023)
Envestnet | Yodlee - General Manager (2012 to 2020)
Yodlee - Senior Director Marketing and Product Management (2011 to 2012)
Intuit - Group Business Leader - Product Marketing - Financial Management Solutions (2010 to 2011)
Diageo Plc - Head of Consumer Direct Sales & Growth Marketing (Portfolio) (2006 to 2010)
Pay By Touch - Strategic Marketing Consultant (2005 to 2006)
Visa USA - Senior Director of Marketing (2000 to 2005)

Notable Achievements

Lead UX Researcher for 'ConnectApp' Redesign

Led the end-to-end UX research for the redesign of 'ConnectApp,' a leading social networking platform, resulting in a 25% increase in user engagement and a 15% improvement in task completion rates post-launch.

Published 'The Empathetic Interface'

Authored a widely-cited article on 'The Empathetic Interface: Designing with Emotional Intelligence' in a leading UX design journal, exploring how understanding emotional responses can lead to more meaningful user interactions.

Speaker at UX Global Summit 2022

Invited speaker at the UX Global Summit 2022, where she presented her framework on 'Integrating Ethical Considerations into AI-Powered User Experiences,' receiving positive feedback for its practical insights.

Innovator Award for Accessibility Initiative

Received the internal 'Innovator Award' at TechSolutions Inc. for championing and implementing an accessibility-first design initiative, significantly improving product usability for users with disabilities.

Educational Background

Masters, International Marketing

Chartered Institute of Marketing

BA Honors, Communication Studies

Queen Margaret University College

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Notable news
Hiring actively
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Company Overview

Infinite Reality
Total employees300
HeadquartersNew York
Founded2021

Infinite Reality (iR) is a Metaverse innovation and entertainment company focused on empowering brands, creators, and Web3 communities. They provide tools and services for creating immersive digital experiences, including virtual events, social platforms, and interactive content, aiming to bridge the physical and digital worlds. iR supports clients in sports, entertainment, and enterprise to build, monetize, and distribute their content within the open metaverse.

Infinite Reality Funding Information
$125M - Total Funding Raised
$70M - Most recent funding amount
2 - Number of funding rounds
22 Feb, 2023 - Latest funding round
Lead Investors:
GEM Global Yield LLC SCS
LDA Capital
Animoca Brands (invested in ReKTGlobal, acquired by iR)
Steve Aoki (invested in ReKTGlobal, acquired by iR)

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