Irené W. is a seasoned UX Researcher and Designer with a decade of experience dedicated to crafting intuitive and human-centered digital experiences. She possesses a strong passion for understanding user needs and behaviors, translating complex problems into elegant and effective design solutions. Irené is adept at a wide range of research methodologies, from ethnographic studies and usability testing to data analysis and persona development. She thrives in collaborative environments, working closely with product managers, engineers, and stakeholders to ensure that user insights are at the heart of product strategy and development. Her work often focuses on accessibility and inclusive design principles, striving to create products that are usable and enjoyable for everyone.
Irené W.'s work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led the end-to-end UX research for the redesign of 'ConnectApp,' a leading social networking platform, resulting in a 25% increase in user engagement and a 15% improvement in task completion rates post-launch.
Authored a widely-cited article on 'The Empathetic Interface: Designing with Emotional Intelligence' in a leading UX design journal, exploring how understanding emotional responses can lead to more meaningful user interactions.
Invited speaker at the UX Global Summit 2022, where she presented her framework on 'Integrating Ethical Considerations into AI-Powered User Experiences,' receiving positive feedback for its practical insights.
Received the internal 'Innovator Award' at TechSolutions Inc. for championing and implementing an accessibility-first design initiative, significantly improving product usability for users with disabilities.
Chartered Institute of Marketing
Queen Margaret University College
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Infinite Reality (iR) is a Metaverse innovation and entertainment company focused on empowering brands, creators, and Web3 communities. They provide tools and services for creating immersive digital experiences, including virtual events, social platforms, and interactive content, aiming to bridge the physical and digital worlds. iR supports clients in sports, entertainment, and enterprise to build, monetize, and distribute their content within the open metaverse.
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