Irene Besas
Mesa, Arizona,United States
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Irene Besas is a seasoned User Experience (UX) Research Lead with over 12 years of experience in shaping user-centric digital products and services. She is passionate about understanding user needs and translating complex human behaviors into actionable insights that drive design and strategy. Irene has a strong background in both qualitative and quantitative research methodologies, and has successfully led research initiatives for global tech companies and innovative startups. She is adept at building and mentoring high-performing research teams and fostering a culture of data-informed decision-making. Irene is also a vocal advocate for ethical research practices and inclusive design.
Professional Summary
Irene Besas's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global UX Research Framework Implementation
Designed and rolled out a standardized UX research framework across a multinational organization, improving research efficiency by 30% and enhancing the consistency of insights generation.
Innovator of the Year Award 2021
Received the 'Innovator of the Year' award at TechSolutions Inc. for pioneering a novel mixed-methods approach to user segmentation that led to a 15% increase in product adoption for a key market segment.
Published Author: 'The Empathetic Researcher'
Authored a well-received book, 'The Empathetic Researcher: Connecting with Users in a Digital Age,' sharing best practices and case studies in UX research.
Keynote Speaker at UX Global Summit 2023
Delivered a keynote presentation on 'The Future of AI in User Research' to an audience of over 1000 UX professionals at the UX Global Summit.
Educational Background
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs, and award-winning digital banking with approximately 57 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world.
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