Houston Hawley
Raleigh-Durham-Chapel Hill Area,United States
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Houston Hawley is a dynamic and results-oriented marketing strategist with over a decade of experience in developing and executing innovative campaigns that drive brand growth and customer engagement. He possesses a strong understanding of digital marketing landscapes, including SEO/SEM, content marketing, social media strategy, and data analytics. Houston is adept at identifying market trends and consumer insights to create compelling narratives and targeted messaging that resonate with diverse audiences. He is a collaborative leader, known for building and motivating high-performing teams to achieve ambitious marketing objectives and deliver measurable ROI. His expertise spans B2C and B2B sectors, with a particular passion for leveraging technology to enhance marketing effectiveness.
Professional Summary
Houston Hawley's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led National Brand Re-Launch Campaign
Spearheaded a comprehensive brand re-launch for a mid-sized consumer goods company, resulting in a 40% increase in brand awareness and a 25% uplift in sales within the first year.
Digital Transformation Initiative
Championed and implemented a digital transformation strategy for a traditional B2B firm, leading to a 60% growth in qualified online leads and a significant reduction in customer acquisition cost.
Marketing Team of the Year Award
Built and mentored a marketing team that was recognized internally as 'Marketing Team of the Year' for two consecutive years due to outstanding performance and innovative campaign execution.
Published Article in 'Modern Marketing Insights'
Authored a well-received article on 'The Future of AI in Personalized Marketing,' featured in the industry journal 'Modern Marketing Insights,' contributing to thought leadership in the field.
Educational Background
Masters of Business Administration, Strategy and Leadership
UNC Kenan-Flagler Business School - Year 2020
Industrial Labor Relations
Cornell University - Year 2009
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Company Overview
RelayRelay Financial is an online banking and money management platform specifically designed for small and medium-sized businesses. It aims to simplify business banking by offering features like no-fee checking accounts, unlimited transactions, automated bill payments, expense management through corporate cards, and collaborative tools for teams to manage finances effectively. Relay focuses on improving cash flow visibility and control for entrepreneurs.
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