Holly Caston
Charleston, South Carolina Metropolitan Area,United States
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Holly Caston is a dynamic and results-oriented Senior Marketing Manager with over 8 years of experience in digital strategy, brand development, and campaign execution. Based in Austin, Texas, she has a proven track record of driving growth for SaaS and e-commerce businesses. Holly is passionate about leveraging data analytics to uncover customer insights and optimize marketing performance. She excels in cross-functional team leadership, content creation, and building strong B2B and B2C relationships. Her expertise spans SEO/SEM, social media marketing, email marketing automation, and product marketing.
Professional Summary
Holly Caston's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Exceeded Quarterly Lead Generation Targets by 35%
Developed and implemented a multi-channel digital marketing strategy that surpassed lead generation goals by 35% for Q3 2022, directly contributing to a 15% increase in sales pipeline.
Successful Rebranding Initiative for Tech Startup
Led a comprehensive rebranding project for a mid-stage tech startup, including new brand identity, messaging, and website launch, resulting in a 50% increase in organic traffic and improved brand perception.
Speaker at Digital Marketing Summit 2023
Selected as a speaker at the 'Innovate Digital Marketing Summit 2023' to present on 'Leveraging AI in Content Personalization', sharing insights with over 500 industry professionals.
Grew Social Media Engagement by 200%
Revitalized the company's social media presence across key platforms, leading to a 200% increase in overall engagement and a 75% growth in follower base within one year.
Educational Background
Master of Arts, Professional Communication
Clemson University - Year 2004
Bachelor of Science (BS), Elementary Education and Teaching
Presbyterian College - Year 2000
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Company Overview
Harris School SolutionsHarris School Solutions is a leading provider of comprehensive software solutions specifically designed for K-12 school districts and schools across North America. Their offerings include student information systems (SIS), financial management, human resources and payroll, school nutrition, transportation management, and data analytics tools. They focus on helping educational institutions improve operational efficiency, enhance student engagement and performance, and ensure compliance with state and federal regulations through integrated and user-friendly technology platforms.
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