Holly Lutes
Dayton, Ohio,United States
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Holly Lutes is an accomplished and results-oriented professional with over a decade of experience in digital strategy, product marketing, and customer experience optimization. She has a proven track record of developing and executing innovative marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. Holly is adept at leveraging data analytics and market research to identify emerging trends and consumer insights, translating them into actionable strategies. Known for her collaborative leadership style, she excels at building and mentoring high-performing teams and fostering strong cross-functional relationships to achieve shared business goals. Holly is passionate about leveraging technology to create seamless and engaging customer journeys and is committed to continuous learning in the ever-evolving digital landscape.
Professional Summary
Holly Lutes's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Product Launch Excellence
Successfully led the global launch of three flagship software products, exceeding initial sales targets by an average of 20% and achieving a 90% positive sentiment score in post-launch customer surveys.
Digital Transformation Initiative Lead
Spearheaded a company-wide digital transformation initiative that integrated new marketing automation platforms and CRM systems, resulting in a 35% increase in lead generation efficiency and a 15% improvement in customer retention rates over two years.
Team Leadership & Mentorship Award
Recognized with the 'Inspiring Leader of the Year' award for exceptional mentorship and development of a marketing team, leading to a 50% internal promotion rate and consistently high team engagement scores.
Innovation in Customer Experience Strategy
Developed and implemented a novel customer experience strategy focusing on personalization and proactive support, which reduced customer churn by 10% and increased Net Promoter Score (NPS) by 18 points within 12 months.
Educational Background
Business, Management, Marketing, and Related Support Services
University of Kentucky
Business Administration and Management, General
Sinclair Community College
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Company Overview
Simpli.fiSimpli.fi is a leading programmatic advertising platform and agency management software provider. They empower advertisers and media buying organizations to execute high-impact digital advertising campaigns with precision and efficiency across various channels, including CTV, addressable programmatic, mobile, video, and display. Their platform offers granular targeting capabilities, such as unstructured data targeting, to reach specific audiences and optimize campaign performance effectively, helping businesses maximize their return on ad spend.
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