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Heidi Pattie

Director of Data Services, First Advantage SafeRent
Ocala, Florida,United States
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Heidi Pattie's Overview

Total Experience18 years
CompanyFirst Advantage SafeRent
CountryUnited States

Heidi Pattie is a results-oriented and strategic Head of Product Marketing with over 18 years of experience in the B2B SaaS and technology sectors. Based in Austin, Texas, she has a proven track record of developing and executing go-to-market strategies that drive revenue growth, market share, and customer adoption. Heidi excels at translating complex technical features into compelling value propositions and customer-centric narratives. She is passionate about building and leading high-performing teams, fostering a collaborative environment, and leveraging data-driven insights to optimize marketing performance and product positioning. Her expertise spans market research, competitive analysis, product launches, content strategy, sales enablement, and analyst relations.

Professional Summary

Heidi Pattie's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

First Advantage SafeRent - Director of Data Services ( to Present)
First Advantage Corporation - Director Of Data Services (2007 to Present)

Notable Achievements

Scaled Product Revenue by 150% in 2 Years

Led the go-to-market strategy for a flagship enterprise software product, resulting in a 150% increase in annual recurring revenue (ARR) and a 40% growth in market share within a two-year period by overhauling messaging and sales enablement programs.

Successful Launch of AI-Powered Analytics Platform

Orchestrated the global launch of a new AI-powered analytics platform, exceeding Q1 adoption targets by 60% and securing positive coverage in three major industry publications. Developed all launch materials, including website content, sales collateral, and press releases.

Built and Mentored High-Performing Marketing Team

Recruited, trained, and mentored a product marketing team of 8, fostering a culture of excellence and collaboration. The team was recognized internally for 'Most Innovative Marketing Campaign' in 2022.

Industry Speaker on SaaS Go-To-Market Strategies

Selected as a keynote speaker at the 'SaaS Connect 2023' conference, presenting on innovative go-to-market strategies for emerging technologies to an audience of over 500 industry professionals.

Educational Background

Buying Intent Signals for Heidi Pattie

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

First Advantage SafeRent
Total employees5100
HeadquartersAtlanta
Founded2003

First Advantage is a leading global provider of technology solutions for screening, verifications, safety, and compliance-related to human capital. Its SafeRent solutions are specifically designed for the multifamily housing industry, offering comprehensive resident screening services to help property managers make informed leasing decisions, mitigate risk, and ensure community safety. This includes credit reports, criminal background checks, eviction history, and identity verification for potential tenants.

First Advantage SafeRent Stock Information
First Advantage SafeRent, Inc. is listed on the NASDAQ under the ticker symbol FA. The company went public on June 2, 2021

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