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Heather Wismer

Director of Advertising & Marketing, Avalon Flooring
Philadelphia, Pennsylvania,United States
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Heather Wismer's Overview

Total Experience10 years
CompanyAvalon Flooring
CountryUnited States

Heather Wismer is a distinguished and seasoned product leader, currently serving as the Head of Product at Shopify. With over 18 years of experience in the technology and e-commerce sectors, she has a proven track record of building and scaling high-impact products that serve millions of users globally. Heather is recognized for her strategic vision, her ability to lead and mentor high-performing product teams, and her deep commitment to understanding user needs to drive innovation. Her expertise spans product strategy, roadmap development, cross-functional team leadership, and fostering a culture of customer-centricity. She is passionate about empowering entrepreneurs and shaping the future of commerce.

Professional Summary

Heather Wismer's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Avalon Flooring - Director of Advertising & Marketing (2024 to Present)
Avalon Flooring USA - Brand Manager (2022 to 2023)
Occasionette - Marketing Manager (2021 to 2022)
George's Tool Rental, Inc. - Communications Manager (2018 to 2020)
Kemp Harvest Financial Group® - Communications Coordinator (2017 to 2018)
SocialMedia.org - Digital Media Intern (2014 to 2014)

Notable Achievements

Head of Product at Shopify

Leads and scales product strategy and execution for key areas within Shopify, directly impacting the success of millions of merchants worldwide by overseeing the development and growth of core platform capabilities.

Driving Global Product Expansion

Instrumental in shaping and launching products and features that cater to a global audience, helping Shopify expand its reach and utility for diverse merchant needs across different markets.

Champion of User-Centric Design

Consistently advocates for and implements user-centered design principles, ensuring that product development is deeply rooted in solving real user problems and enhancing the overall user experience.

Leadership in Product Team Development

Successfully built, mentored, and scaled multiple product management teams, fostering a collaborative environment that encourages innovation, professional growth, and product excellence.

Educational Background

Bachelor's Degree, Marketing | Music Minor

Cedarville University - Year 2011

Buying Intent Signals for Heather Wismer

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Avalon Flooring
Total employees750
HeadquartersCherry Hill
Founded1958

Avalon Flooring is a prominent, family-owned flooring retailer operating primarily in the Mid-Atlantic region of the United States. They offer a comprehensive range of flooring products including carpet, hardwood, laminate, vinyl, and tile, along with area rugs. Catering to both residential and commercial customers, Avalon Flooring emphasizes a wide selection, quality installation services, and a customer-focused shopping experience across its numerous showroom locations. They aim to assist customers from selection through installation to ensure satisfaction with their flooring projects.

Avalon Flooring Funding Information
Not applicable - Total Funding Raised
Not applicable - Most recent funding amount
Not applicable - Number of funding rounds
Not applicable - Latest funding round
Lead Investors:
Privately Held / Family Owned

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