Heather Stone
Lubbock-Levelland Area,United States
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Heather Stone is an accomplished Lead UX Designer with over 12 years of experience crafting intuitive and engaging digital experiences for web and mobile applications. She excels in translating complex user needs and business requirements into elegant, user-centric design solutions. Heather is proficient in the end-to-end design process, from user research and persona development through to wireframing, prototyping, usability testing, and final visual design. She is passionate about accessibility, data-driven design, and mentoring junior designers. Heather thrives in collaborative, agile environments and is known for her strong communication skills and her ability to advocate effectively for the user.
Professional Summary
Heather Stone's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign of E-commerce Checkout Flow
Led the UX redesign of a major e-commerce platform's checkout process, resulting in a 25% decrease in cart abandonment and a 15% increase in conversion rates within the first quarter post-launch.
Development of Enterprise Design System
Spearheaded the creation and implementation of a comprehensive enterprise-level design system, which standardized UI components across 10+ product teams, improving development efficiency by 30% and ensuring brand consistency.
User Research Initiative for New Product Line
Championed and executed a foundational user research initiative for an upcoming SaaS product line, identifying key user pain points and opportunities that directly shaped the product roadmap and core feature set.
Accessibility Overhaul for Public-Facing Portal
Directed the accessibility (WCAG 2.1 AA) overhaul for a high-traffic public-facing web portal, significantly improving usability for individuals with disabilities and ensuring legal compliance.
Educational Background
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Company Overview
Reese Group, Inc.The Reese Group is a full-service marketing, advertising, and public relations firm headquartered in Little Rock, Arkansas. Founded in 1972, they offer a comprehensive suite of services including strategic planning, brand development, media buying, digital marketing, social media management, creative design, and public affairs. They cater to a diverse range of clients across various industries, helping them to effectively communicate their message and achieve their business objectives.
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