Heather DeMartino
Phoenix, Arizona,United States
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Heather DeMartino is a dynamic and results-oriented executive with over 18 years of experience in digital strategy, product management, and market development, primarily within the SaaS and e-commerce sectors. She has a strong track record of leading cross-functional teams to deliver innovative solutions that drive customer acquisition, engagement, and revenue growth. Heather is recognized for her ability to translate complex market trends and customer insights into actionable product roadmaps and go-to-market strategies. She is passionate about building scalable businesses, fostering inclusive team cultures, and mentoring emerging talent in the tech industry. Her expertise spans P&L management, strategic partnerships, and agile methodologies.
Professional Summary
Heather DeMartino's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Scaled Product Revenue by 300%
Led the strategic overhaul of a flagship B2B SaaS product, resulting in a 300% increase in annual recurring revenue (ARR) within two years through targeted feature enhancements, pricing optimization, and expansion into new market segments.
Global Expansion into APAC and EMEA Markets
Successfully directed the international expansion strategy for a high-growth tech startup, establishing operational presence and achieving first-year revenue targets in key APAC and EMEA regions.
Innovator of the Year Award 2021
Received the 'Innovator of the Year' award from Tech Titans for pioneering a novel AI-driven personalization engine that significantly improved customer conversion rates by 40%.
Built and Mentored High-Performing Teams
Recruited, developed, and led a diverse team of over 50 product managers, engineers, and marketers, fostering a collaborative environment that consistently exceeded performance goals and saw a 90% employee retention rate over 3 years.
Educational Background
Iowa State University - Year 1991
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million client households and small businesses with approximately 3,900 retail financial centers, around 15,000 ATMs, and award-winning digital banking with approximately 57 million verified digital users. It operates through four business segments: Consumer Banking, Global Wealth & Investment Management, Global Banking, and Global Markets.
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