Heather Dawson
Detroit Metropolitan Area,United States
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Dr. Heather Dawson is a highly respected independent researcher, author, and trainer specializing in qualitative research methodologies and academic skills development. With over two decades of experience, she has empowered countless students, academics, and professionals to enhance their research capabilities and effectively communicate their findings. Dr. Dawson is particularly known for her accessible teaching style, practical guidance on complex topics like literature reviews, qualitative data analysis (including NVivo), and thesis writing. She frequently delivers workshops and training sessions for universities and research institutions globally, focusing on demystifying the research process and fostering academic excellence.
Professional Summary
Heather Dawson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Authored Bestselling Academic Guides
Authored several influential books on research methods and academic writing, including popular guides on conducting literature reviews and using qualitative data analysis software, which are widely used by students and researchers worldwide.
International Workshop Facilitator and Trainer
Recognized internationally for delivering engaging and impactful workshops and training programs on qualitative research, NVivo, academic writing, and PhD supervision for numerous universities and research organizations across the UK, Europe, and beyond.
Founder of 'Qualitative Data Analysis Services'
Established a successful consultancy providing expert training and support in qualitative research methods and software, helping researchers to produce high-quality, rigorous qualitative studies.
Development of Online Learning Resources
Created a comprehensive suite of online courses and resources, making advanced qualitative research skills and academic best practices accessible to a global audience.
Educational Background
Bachelor of Arts & Science, Advertising, Public Relations emphasis
Michigan State University - Year 2001
Troy High School
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Company Overview
Basis TechnologiesBasis Technologies provides a comprehensive SaaS platform, Basis, designed to unify and automate the entire digital media workflow for advertising agencies and brands. From planning and buying across programmatic, direct, search, and social channels, to activation, optimization, billing, and reconciliation, Basis aims to improve operational efficiency, campaign performance, and business intelligence. It helps media professionals manage complexity and make data-driven decisions in a fragmented digital advertising landscape.
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