Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Hayley Roberts is a dynamic and results-oriented Senior Product Marketing Manager with over 12 years of experience in the technology sector, specializing in SaaS and cloud solutions. Based in London, UK, she excels at developing and executing go-to-market strategies, driving product adoption, and crafting compelling narratives that resonate with diverse audiences. Hayley is known for her data-driven approach, cross-functional leadership skills, and her passion for translating complex technical features into clear customer benefits. She is adept at market analysis, competitive positioning, and sales enablement, consistently contributing to revenue growth and market share expansion.
Hayley Roberts's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Spearheaded the global launch of a new flagship SaaS product suite, resulting in a 25% increase in qualified leads and exceeding first-year revenue targets by 15%.
Developed and executed a targeted regional marketing strategy for the EMEA market, directly contributing to a 10% increase in market share within two years against key competitors.
Invited as a keynote speaker at the Tech Innovate Summit 2023, presenting on 'The Future of AI in Product Marketing' to an audience of over 500 industry professionals.
Overhauled the company's sales enablement program, creating new collateral, training modules, and competitive battlecards, leading to a 20% improvement in sales team productivity and a shorter sales cycle.
De Montfort University - Year 1993
University of North Carolina at Wilmington - Year 1995
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Distology Limited is a specialist IT security distributor focused on identifying and bringing to market innovative and disruptive cybersecurity technologies. They partner with IT resellers, Managed Service Providers (MSPs), and consultancies to provide next-generation cybersecurity solutions and services across the UK, Ireland, and EMEA. Their portfolio covers areas like cloud security, identity and access management, data protection, and threat intelligence, aiming to help organizations navigate the complex cybersecurity landscape and enhance their security posture effectively.
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