Harika Aneja is an accomplished and results-oriented Product Leader with extensive experience in conceptualizing, developing, and launching innovative digital products. She possesses a strong background in leveraging data analytics and user research to drive product strategy and enhance user experiences across B2C and B2B domains. Harika is adept at leading cross-functional teams in agile environments, managing product roadmaps, and collaborating with engineering, design, and marketing to deliver high-impact solutions. She is passionate about technology's potential to solve complex problems and is known for her strategic thinking, customer-centric approach, and ability to translate market needs into successful product outcomes.
Harika Aneja's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Spearheaded the end-to-end development and launch of a flagship mobile application, acquiring over 1 million active users within the first year and exceeding revenue targets by 25%.
Drove key product enhancements based on A/B testing and user feedback, resulting in a 30% increase in daily active users and a significant uplift in core engagement metrics.
Successfully managed the international expansion of a key product line into three new markets, adapting features for local needs and growing the international user base by 50%.
Received internal company award for 'Product Innovator of the Year' for conceptualizing and championing a feature that significantly improved customer satisfaction scores.
Delhi University
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Beauté Secrets is a premium cosmetics and skincare brand headquartered in Paris, France, founded in 2015. We are dedicated to crafting high-performance beauty products using ethically sourced, natural ingredients combined with cutting-edge scientific research. Our mission is to empower individuals to enhance their natural beauty and express their unique style through innovative, luxurious, and sustainable solutions. From radiant foundations to rejuvenating serums, Beauté Secrets aims to provide a transformative beauty experience for conscious consumers worldwide.
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