Gwen Enriquez
Arizona,United States
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Find Gwen Enriquez’s PhoneGwen Enriquez's Overview
Gwen Enriquez is a dynamic and results-oriented Digital Marketing and Brand Strategist with over 12 years of experience in crafting and executing innovative campaigns that drive brand growth and engagement. She possesses a deep understanding of the digital landscape, including SEO/SEM, content marketing, social media strategy, and data analytics. Gwen is passionate about leveraging consumer insights to build compelling brand narratives and has a proven ability to lead cross-functional teams to achieve ambitious marketing objectives. She thrives in fast-paced environments and is committed to staying at the forefront of emerging digital trends to deliver exceptional outcomes.
Professional Summary
Gwen Enriquez's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Brand Relaunch Campaign Lead
Successfully led a global brand relaunch for a major consumer tech company, resulting in a 35% increase in brand awareness metrics and a 20% uplift in online sales within the first year.
Content Marketing Strategy Overhaul
Revamped the content marketing strategy for a B2B SaaS provider, leading to a 150% increase in organic search traffic and a 60% growth in qualified lead generation over 18 months.
Award for Innovative Social Media Campaign
Received the 'Digital Innovator of the Year' award for conceptualizing and executing a viral social media campaign that significantly boosted user engagement and brand loyalty for a lifestyle brand.
Data-Driven Customer Acquisition Strategy
Developed and implemented a data-driven customer acquisition strategy that optimized ad spend across multiple digital channels, reducing cost-per-acquisition (CPA) by 25% while increasing conversion rates by 15%.
Educational Background
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 57 million verified digital users.
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