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Guy Gadney

Chief Executive Officer, Charismatic.ai
Oxford, England,United Kingdom
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Guy Gadney's Overview

Total Experience54 years
CompanyCharismatic.ai
CountryUnited Kingdom

Guy Gadney is a prominent entrepreneur and innovator in the fields of artificial intelligence, interactive storytelling, and digital media. He is the Co-founder and CEO of Charisma.ai, an award-winning technology platform that uses AI to power realistic and dynamic conversations with virtual characters for games, entertainment, and enterprise applications. With a career spanning over two decades, Guy has consistently been at the forefront of emerging technologies. Before Charisma.ai, he co-founded and was CEO of The Project Factory (TPF), a pioneering digital agency that created groundbreaking transmedia projects and mobile applications for global brands and broadcasters, which was later acquired by Way To Blue. He also founded 'To Play For', one of the world's first mobile games publishers. Guy is a BAFTA winner, a published author on storytelling for virtual reality, and a sought-after speaker at international conferences, sharing his insights on AI, narrative design, and the future of interactive entertainment. He is a Fellow of the Royal Society of Arts (FRSA), recognizing his contributions to social progress through his work in creative technology.

Professional Summary

Guy Gadney's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Charismatic.ai - Chief Executive Officer (2024 to Present)
Charisma.ai - Co-founder and CEO (2016 to Present)
Sheffield DocFest - Board Member (2025 to Present)
To Play For - Co-Founder and CEO (2015 to 2024)
Arts at the Old Fire Station - Chair Of The Board Of Trustees (2018 to 2022)
Brunel University London - Mentor, Women in Brunel Engineering & Computing (2018 to 2020)
Bath Spa University - Research Fellowship: Automation (2019 to 2019)
The Project Factory - Founder and Group Executive Director (2008 to 2015)
AIMIA - President of the Board of Directors (2006 to 2010)
PBL Media - GM Digital Services (2007 to 2008)
Telstra BigPond - Director of Content Production (2004 to 2007)
FOXTEL - Senior Manager, itv development (2001 to 2004)
FoxKids Europe - Senior International Producer (2000 to 2000)
BBC Worldwide - International & Interactive TV Producer (1998 to 2000)
Altitude Productions Ltd - CEO (1996 to 2000)
Penguin Books - Head of Multimedia (1994 to 1996)

Notable Achievements

Co-founder & CEO, Charisma.ai

Leads Charisma.ai in developing advanced AI tools for creating interactive stories and believable virtual characters, empowering creators across entertainment, gaming, and education.

Co-founder & CEO, The Project Factory (acquired by Way To Blue)

Successfully built and led an influential digital agency known for innovative transmedia productions and mobile experiences, working with major global clients like Sony, BBC, and Channel 4.

BAFTA Winner

Received a BAFTA award for his pioneering work in interactive entertainment, underscoring his impact on the digital media landscape.

Author of 'Storytelling for Virtual Reality'

Authored a key industry book published by Focal Press, providing practical guidance on crafting compelling narratives for immersive VR experiences.

Fellow of the Royal Society of Arts (FRSA)

Recognized for his significant contributions to the arts, manufactures, and commerce through his innovative work in technology and storytelling.

Founder, To Play For

Pioneered in the mobile entertainment space by founding one of the earliest mobile games publishers, contributing to the growth of the mobile gaming industry.

Regular Keynote Speaker & Industry Expert

Frequently invited to speak at international conferences and events on topics including AI, interactive narrative, and the future of media and technology.

Educational Background

Bachelor of Arts (B.A.), Spanish and Latin American Literature

University of Exeter - Year 1988

Filologia espanola

Universidad de Salamanca - Year 1991

Westminster School, London - Year 1983

Dragon School Oxford - Year 1979

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Notable news
Hiring actively
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Company Overview

Charismatic.ai
Total employees22
HeadquartersLondon
Founded2020

Charismatic.ai is a technology company specializing in creating AI-powered virtual characters for interactive entertainment, gaming, and metaverse experiences. Their platform enables developers to build dynamic, emotionally responsive non-player characters (NPCs) that can engage in natural language conversations, improving immersion and player agency. They focus on bringing characters to life with believable personalities and adaptive behaviors, aiming to revolutionize storytelling and interaction in digital worlds.

Charismatic.ai Funding Information
$3.5M - Total Funding Raised
$3.5M - Most recent funding amount
1 - Number of funding rounds
2 Mar, 2021 - Latest funding round
Lead Investors:
Molten Ventures
Conviction VC
Epic Games (MegaGrants)

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