Guy Kawasaki
United Kingdom,United Kingdom
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Guy Kawasaki is a renowned marketing specialist, author, speaker, and Silicon Valley venture capitalist. He is best known for his work as one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984, popularizing the concept of 'evangelism marketing.' He later became the chief evangelist of Canva, an online graphic design tool, and is a brand ambassador for Mercedes-Benz. Kawasaki is a prolific author of over fifteen books, including 'The Art of the Start 2.0,' 'Enchantment,' and 'Wise Guy.' He is known for his practical advice, engaging speaking style, and insights into innovation, entrepreneurship, and social media.
Professional Summary
Guy Kawasaki's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Pioneering Evangelism Marketing at Apple
As a key marketer for the original Macintosh in 1984, he was instrumental in building a fervent user base and community, effectively 'evangelizing' the product and its revolutionary potential.
Chief Evangelist at Canva
Played a significant role in promoting and growing the user base of Canva, a popular online graphic design platform, making design accessible to millions worldwide.
Bestselling Author and Influential Speaker
Authored numerous influential books on entrepreneurship, marketing, and innovation (e.g., 'The Art of the Start', 'Enchantment', 'Wise Guy'), and is a highly sought-after speaker at conferences and corporate events globally.
Venture Capitalist and Advisor
Co-founded Garage Technology Ventures and has advised numerous startups, contributing his expertise to the growth of new companies in Silicon Valley and beyond.
Educational Background
Master of Business Administration - MBA, Business Administration and Management, General
London Business School
Master of Business Administration - MBA
Northwestern University - Kellogg School of Management - Year 1999
Bachelor's degree, Business Information Technology
UNSW
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Company Overview
Infopro DigitalInfopro Digital is a leading B2B group specializing in information, data, software, and services for professionals across diverse industries such as construction, automotive, manufacturing, insurance & finance, and retail. They empower better decision-making and performance improvement through events (trade shows, conferences), publishing (magazines, online content), and digital solutions (software, data analytics), connecting professional communities worldwide.
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