Greta Davis
Los Angeles Metropolitan Area,United States
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Greta Davis is a highly accomplished Senior UX Researcher with over 12 years of experience dedicated to understanding user needs and translating them into actionable insights for product development. Based in Berlin, she specializes in mixed-methods research, usability testing, and ethnographic studies to champion user-centered design principles. Greta has a proven track record of influencing product strategy and design direction in fast-paced, innovative environments, consistently delivering solutions that enhance user satisfaction and drive business objectives. She is passionate about mentoring junior researchers and advocating for ethical research practices within the tech community.
Professional Summary
Greta Davis's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Foundational Research for 'ConnectSphere' Platform
Directed and executed comprehensive foundational research for a new B2B collaboration platform, 'ConnectSphere', identifying key user personas, pain points, and unmet needs. The insights directly informed the core feature set and UX strategy, contributing to a 30% higher adoption rate than projected in the first year.
Established Scalable UX Research Operations
Pioneered and implemented a scalable UX research operations framework at TechSolutions GmbH, including a participant recruitment panel, standardized research templates, and a centralized insights repository. This initiative reduced research ramp-up time by 40% and improved cross-functional access to user insights.
Published Paper on 'Ethical AI in User Research'
Authored and presented a peer-reviewed paper at the International Conference on Human-Computer Interaction (CHI) on the ethical implications of using AI tools in qualitative user research, contributing to industry best practices.
Redesign of E-commerce Checkout Flow
Led the user research and usability testing efforts for a major e-commerce platform's checkout flow redesign, resulting in a 15% decrease in cart abandonment and a 10% increase in conversion rates.
Educational Background
Masters Certificate, Risk Management
University of California, Riverside - Year 1991
BA, Social Science, Finance
UC Irvine - Year 1987
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Company Overview
SDI PresenceSDI Presence LLC is an IT consultancy and managed services provider (MSP) that delivers complex, hybrid IT solutions to mission-critical environments. They specialize in areas such as cloud services, cybersecurity, application development, IT infrastructure, and managed services. SDI Presence primarily serves government, utilities, public safety, transportation, and commercial enterprises, helping them modernize their technology, enhance security, and improve operational efficiency.
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