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Gregory Choy

Sales Consultant, DirectMeds Canada
New York City Metropolitan Area,United States
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Gregory Choy's Overview

Total Experience18 years
CompanyDirectMeds Canada
CountryUnited States

Gregory Choy is a seasoned and highly accomplished benefits professional with extensive expertise in health insurance and self-funded plan design. Holding both the Registered Health Underwriter (RHU®) and Certified Self-Funding Specialist (CSFS®) designations, Gregory possesses a deep understanding of the intricate landscape of employee benefits, healthcare financing, and risk management. He specializes in helping organizations, from mid-sized businesses to large enterprises, develop and implement strategic, cost-effective benefits solutions that align with their financial goals and employee well-being objectives. Gregory is known for his analytical prowess in evaluating plan performance, navigating complex regulatory environments (including ERISA and ACA compliance), and negotiating favorable terms with carriers and third-party administrators. His client-centric approach focuses on delivering innovative strategies to control healthcare costs while enhancing the value and competitiveness of benefits packages.

Professional Summary

Gregory Choy's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

DirectMeds Canada - Sales Consultant (2025 to Present)
Prescryptive Health, Inc. - Vice President of Sales (2022 to 2024)
Blue Cross Blue Shield of Massachusetts - Senior Pharmacy Account Executive (2021 to 2022)
Serve You Rx - Regional Sales Director (2019 to 2021)
American Health Care/Maxor PBM - Director of Sales (2015 to 2019)
AmWINS (Exclusive Partner to ADP TotalSource) - Regional Manager (2012 to 2015)
Zelis - Vice President, Account Management (2010 to 2012)
Benecard Services PBM - Vice President of Sales (2006 to 2010)

Notable Achievements

Pioneered Self-Funded Plan Transitions for Mid-Market Employers

Successfully guided over 20 mid-market companies through the transition from fully-insured to self-funded health plans, achieving an average first-year cost reduction of 12-18% while maintaining or improving benefit levels.

Expert in Stop-Loss Insurance Optimization

Developed proprietary analytical models for stop-loss insurance placement, resulting in optimized coverage levels and premium savings for clients, averaging 8% reduction in stop-loss premiums without compromising risk protection.

Development of Award-Winning Wellness Integration Program

Led the design and implementation of an integrated wellness and disease management program for a large manufacturing client, which led to a 15% decrease in high-cost claims related to chronic conditions within two years.

Thought Leader in Healthcare Cost Containment

Frequently invited speaker at industry conferences and contributor to trade publications on topics related to innovative healthcare cost containment strategies, alternative funding mechanisms, and benefits compliance.

Consistent Top Performer in Client Retention and Growth

Maintained a 98% client retention rate over a 5-year period and consistently exceeded new business development targets by leveraging deep market knowledge and a solutions-oriented approach.

Educational Background

Master of Business Administration - MBA, Marketing

Seton Hall University

Bachelor of Science - BS, Business/Managerial Economics

Rutgers University–New Brunswick

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

DirectMeds Canada
Total employees75
HeadquartersWinnipeg
Founded2003

DirectMeds Canada is an established online pharmacy service that provides access to affordable prescription and over-the-counter medications, primarily sourced from Canadian pharmacies. They aim to offer significant cost savings to customers, particularly those in the United States, by leveraging Canadian drug pricing structures. The service focuses on safety, convenience, and reliable delivery, ensuring medications are dispensed by licensed pharmacists and shipped directly to customers' homes. They often highlight their adherence to quality standards and customer support.

DirectMeds Canada Funding Information
Not applicable - Total Funding Raised
Not applicable - Most recent funding amount
Not applicable - Number of funding rounds
Not applicable - Latest funding round
Lead Investors:
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