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Greg Alvo is the visionary Founder and CEO of OrderGroove, the leader in Relationship Commerce. With a deep passion for helping brands build direct, recurring relationships with their customers, Greg has successfully scaled OrderGroove to become a critical partner for hundreds of leading direct-to-consumer brands and enterprise retailers. He is recognized as a thought leader in subscription models, customer retention, and the future of commerce, frequently speaking at industry events and sharing insights on how businesses can transform transactional sales into long-term customer value and predictable recurring revenue. Prior to OrderGroove, Greg held leadership positions in technology and e-commerce, honing his expertise in building and scaling innovative solutions.
Greg Alvo's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully founded OrderGroove in 2009 and has since scaled it into the leading Relationship Commerce platform, empowering global brands like L'Oréal, The Honest Company, and GNC to build profitable recurring revenue streams and enhance customer lifetime value.
Recognized as a key innovator and thought leader in the field of Relationship Commerce, advocating for and enabling businesses to shift from transactional interactions to long-term, loyalty-driven customer relationships through subscription and membership experiences.
Successfully led OrderGroove through multiple rounds of venture capital funding, securing substantial investment from top-tier firms such as Primus Capital, National Retail Federation (NRF), and Lerer Hippeau to accelerate product innovation, market expansion, and company growth.
Under his leadership, OrderGroove has received numerous industry accolades, including being named a leader in subscription management by independent research firms and recognition for its innovative technology and impact on the e-commerce landscape.
The George Washington University School of Business
Miami Palmetto Senior High School
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Ordergroove is a leading technology platform that enables brands and retailers to build and scale profitable recurring revenue programs through subscriptions, memberships, and reordering experiences. Their solutions help businesses foster long-term customer relationships, increase customer lifetime value, and drive predictable revenue streams by making it easy for consumers to replenish essential products or discover new ones regularly.
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