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Greg Thide

Director, Client Service, The Trade Desk
,United States
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Greg Thide's Overview

Total Experience14 years
CompanyThe Trade Desk
CountryUnited States

Greg Thide is a seasoned technology executive and product strategist with over 18 years of experience in driving innovation and growth for software-as-a-service (SaaS) companies. He is known for his deep understanding of market dynamics, customer-centric product development, and his ability to build and lead high-performing, cross-functional teams. Greg has a passion for leveraging emerging technologies, such as AI and cloud computing, to solve complex business problems and deliver exceptional user experiences. His expertise spans product management, go-to-market strategy, engineering leadership, and P&L management within both startup environments and large enterprises. He is recognized for his analytical approach, strategic thinking, and commitment to fostering a culture of continuous improvement and collaboration.

Professional Summary

Greg Thide's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

The Trade Desk - Director, Client Service (2023 to Present)
Amobee - Manager, Account Management (2020 to 2021)
Undertone - Associate Director, Creative Strategy & Product Marketing (2018 to 2019)
MEC - Senior Associate, Digital (AT&T Account) (2012 to 2013)
Binghamton Mets - Assistant Box Office Manager (2010 to 2010)

Notable Achievements

Led Unicorn SaaS Product Launch

Successfully orchestrated the development and launch of a flagship B2B SaaS product that achieved a $1 billion valuation (unicorn status) within three years by acquiring over 10,000 enterprise customers.

Scaled Engineering Organization by 300%

Grew the engineering and product development team from 50 to over 200 professionals, while improving development velocity by 40% and maintaining high employee retention rates through mentorship and a strong engineering culture.

Pioneered AI Integration in Core Platform

Championed and led the strategic initiative to integrate artificial intelligence and machine learning capabilities into the company's core platform, resulting in a 25% increase in customer engagement and providing significant competitive differentiation.

Keynote Speaker at Tech Innovate Summit 2022

Delivered a well-received keynote address on 'The Future of AI in Enterprise Software' at the Tech Innovate Summit, sharing insights with over 2,000 industry professionals and thought leaders.

Educational Background

Bachelors of Arts, Communication Studies

State University of New York College at Cortland - Year 2006

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

The Trade Desk
Total employees3270
HeadquartersVentura
Founded2009

The Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across various ad formats (display, video, audio, native, social) and devices (computers, mobile devices, connected TV). It provides access to a wide range of inventory and data partners, enabling advertisers to reach their target audiences with precision and measure campaign performance effectively. For an end-user (advertiser/agency), The Trade Desk offers a sophisticated tool to maximize return on ad spend and achieve marketing objectives in the programmatic advertising landscape.

The Trade Desk Stock Information
The Trade Desk, Inc. is listed on the NASDAQ under the ticker symbol TTD. The company went public on September 21, 2016

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