Greg Brasfield
Gainesville, Florida,United States
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Greg Brasfield is an accomplished executive leader with extensive experience in the e-commerce and technology sectors. He notably served as the Chief Executive Officer of Beyond, Inc. (formerly Overstock.com), where he played a pivotal role in steering the company's strategic direction, particularly through its rebranding and focus on an asset-light business model. Prior to becoming CEO, Brasfield held other key leadership positions within Overstock, including President and Chief Technology Officer, demonstrating a deep understanding of both the technological underpinnings and business operations of a major online retailer. His career showcases a strong track record in technology innovation, operational excellence, and driving growth in competitive digital markets.
Professional Summary
Greg Brasfield's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Overstock.com's Transformation to Beyond, Inc.
As CEO, Greg Brasfield spearheaded the significant strategic shift and rebranding of Overstock.com to Beyond, Inc., aiming to broaden its market appeal and focus on an asset-light model in the home goods e-commerce space.
Ascension to CEO from Technology Leadership
Rose through the ranks at Overstock.com, from key technology leadership roles including Chief Technology Officer, to President, and ultimately Chief Executive Officer, showcasing versatile leadership capabilities.
Driving Technological Innovation at Overstock
During his tenure as CTO and in other technology-focused roles, Brasfield was instrumental in advancing Overstock's technological infrastructure, enhancing platform scalability, and improving the customer's digital experience.
Navigating Post-Pandemic E-commerce Landscape
As a leader during a dynamic period for e-commerce, he guided the company through the challenges and opportunities presented by shifts in consumer behavior and market conditions.
Educational Background
BS, Accounting
Auburn University
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million client relationships with approximately 3,800 retail financial centers, approximately 15,000 ATMs, and award-winning digital banking with approximately 57 million verified digital users.
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