Greco De Valencia
Sacramento, California,United States
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Greco De Valencia is a highly skilled and innovative professional with over a decade of experience in digital product design and user experience strategy. Passionate about human-centered design, Greco has a proven track record of transforming complex problems into intuitive and engaging solutions for diverse clients, ranging from startups to established enterprises. With a keen eye for detail and a deep understanding of user psychology, Greco excels in leading design teams, conducting user research, creating wireframes and prototypes, and collaborating cross-functionally with developers and product managers to deliver impactful digital products. Greco is particularly interested in leveraging emerging technologies to enhance user interaction and accessibility.
Professional Summary
Greco De Valencia's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Lead UX Designer for Award-Winning Mobile App
Led the UX/UI design for 'ConectaAhora', a community engagement mobile application, which received the 'Best Social Impact App' award at the 2022 Valencia Digital Summit. The design was praised for its intuitive navigation and inclusive features, resulting in a 40% increase in user adoption within the first six months.
E-commerce Platform Redesign & Conversion Uplift
Spearheaded the complete redesign of a major retail e-commerce platform, implementing a data-driven UX strategy. This initiative led to a 25% increase in conversion rates and a 15% reduction in cart abandonment, significantly boosting online revenue.
Published Author on UX Best Practices
Authored a chapter in the 'Future of Digital Interfaces' compendium (TechPress Publishing, 2021) focusing on ethical AI in UX design and its implications for user trust and engagement.
Educational Background
Master of Business Administration (MBA)
California State University-Sacramento
Bachelor of Arts (B.A.)
California State University-Sacramento
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Company Overview
Live Oak BankLive Oak Bank is a digitally-focused financial institution specializing in providing lending services to small businesses nationwide across specific niche industries, such as veterinary, pharmacy, and investment advisory. It leverages technology for efficient loan origination and servicing, and also offers online high-yield savings accounts and certificates of deposit (CDs) to consumers and businesses, emphasizing a customer-centric approach with modern banking solutions.
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